{"id":4191946,"date":"2023-07-18T13:30:00","date_gmt":"2023-07-18T11:30:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/where-to-spend-your-next-digital-dollar-a-glimpse-into-the-2023-growth-marketing-report\/"},"modified":"2025-11-26T16:50:08","modified_gmt":"2025-11-26T14:50:08","slug":"where-to-spend-your-next-digital-dollar-a-glimpse-into-the-2023-growth-marketing-report","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/where-to-spend-your-next-digital-dollar-a-glimpse-into-the-2023-growth-marketing-report\/","title":{"rendered":"Where to spend your next digital dollar: A glimpse into the 2023 Growth Marketing Report"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tWhere to spend your next digital dollar: A glimpse into the 2023 Growth Marketing Report\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tLaura Colton\t\t
\n\t\t Content Communications Specialist\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t18 July 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tIn times of economic uncertainty, every marketing dollar counts. You must play the long game and be strategic with your budgeting and investment priorities to get the most bang for your buck. With the economy in flux, it\u2019s time for you to rethink your growth strategy and focus on channels that yield the highest return on investment.

Just because the economy is slowing down doesn’t mean you should. To stay ahead, you must invest in the right areas to push ahead of your competition and better position yourself for future success and sustainable growth.

Over the last few months, DEPT\u00ae surveyed 450 marketing professionals about their growth marketing practices and capabilities. From this survey, we provide an exclusive early look into some key insights from our upcoming Growth Marketing Report for 2023.

We\u2019ve identified the top three focus areas marketers are investing in year-over-year (YOY) and the top three areas they plan to divest for 2023.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t