{"id":4171605,"date":"2023-06-14T09:10:00","date_gmt":"2023-06-14T07:10:00","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=4171605"},"modified":"2025-11-26T16:56:27","modified_gmt":"2025-11-26T14:56:27","slug":"the-future-of-social-media-how-brands-can-prepare-for-whats-next","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/the-future-of-social-media-how-brands-can-prepare-for-whats-next\/","title":{"rendered":"The future of social media: How brands can prepare for what\u2019s next"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tThe future of social media: How brands can prepare for what\u2019s next\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tVictor Marcus Lunde\t\t
\n\t\tAccount Director & Head of Business Development\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t14 June 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tSocial media continues to earn marketing share because of its power to build brands, engage customers, and test new strategies to drive results.

This year, DEPT\u00ae joined Adweek\u2019s Social Media Week to share insights about what the future of social media may look like and how brands should prepare. Watch the panel led by DEPT\u00ae\u2019s Managing Director, Claire Shalbrack, and featuring Lawrence Edmondson, Natalia Modenova of Dress X, and Gianna Valintina of Spatial.io.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tTo future-proof your social media strategy,<\/a> remember these four takeaways\t<\/h2>\n\t\t\t\t\t
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\n\t\t01 – Social media is (and always has been) a subversive tool for people first, brands second.
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With the velocity of change across the channels and the technologies they\u2019ve been able to give to their user base, sometimes we forget that social media channels are for people first and foremost.\u00a0

For brands today and in the future to connect with audiences in these spaces, they need to deeply understand the user and their behavior. The best strategies are ones that don\u2019t disrupt that flow but add value to it. Tech like AR and Web3 are tools brands can use to create valuable experiences on these platforms.
Go where your audience is, no matter what

02 – Change is hard. Especially when it comes to marketing.\u00a0
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Investing for years and years into a channel can be hard to turn away from when engagement starts to decline. The best brands and the brands who will be the leaders of the future are students of new platforms and new innovations.\u00a0

This channel mix may look a lot different than it used to. Broker relationships with existing and new platforms to peak under the hood for what is going to work for your brand and your strategy.

03- Don\u2019t worry about being \u201cfirst.\u201d Focus on making an entrance.
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Experimentation is important but don\u2019t worry about not being \u201cfirst\u201d. As long as your execution of new or emerging technology is thoughtful, puts your consumer first and creates something meaningful, you have a great chance of being successful.\u00a0

04 – Drown out the hype.
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You can\u2019t open up your news apps or social platforms without 10 articles about generative AI. There is a sense of urgency that surrounds new tech that sometimes blinds brands into jumping in too quickly. Be intentional and thoughtful about what new tools you explore. Not everything is for every brand, and that\u2019s ok.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t