{"id":4170808,"date":"2023-06-07T15:00:00","date_gmt":"2023-06-07T13:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=4170808"},"modified":"2023-07-20T09:51:24","modified_gmt":"2023-07-20T07:51:24","slug":"dept-boosts-commerce-and-marketing-services-with-new-salesforce-generative-ai","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/dept-boosts-commerce-and-marketing-services-with-new-salesforce-generative-ai\/","title":{"rendered":"DEPT\u00ae boosts end-to-end commerce and marketing services with new Salesforce generative AI offering"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tDEPT\u00ae boosts end-to-end commerce and marketing services with new Salesforce generative AI offering\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMarjan Straathof\t\t
\n\t\tGlobal SVP of Marketing\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t7 June 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tToday at Salesforce Connections, global digital agency DEPT\u00ae announced an expansion of its integrated end-to-end commerce and marketing services. This expansion includes working with Salesforce to build a generative AI ecosystem with new accelerators, large language and data models, and integrations to help brands implement Salesforce\u2019s latest generative AI product offerings: Marketing GPT and Commerce GPT.\t<\/p><\/div>\n\n\n\t
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\n\t\tDEPT\u00ae\u2019s commerce and marketing services already account for 30% of global revenues and the agency has created pioneering digital experiences for brands like Therabody, vineyard vines and Under Armour. To support the expansion of its Salesforce practice and focus on AI, US-based commerce agency Melon\/DEPT\u00ae will unite with DEPT\u00ae\u2019s existing commerce and technology teams under a single brand effective today. Melon, which joined DEPT\u00ae in December 2022, has a strong presence in North America with headquarters in Chicago, and continues to expand its team and clients across South America through its headquarters in Argentina.

\u201cOrganizations have an urgent need to integrate new technologies like AI along with creativity, data and media to deliver personalized omnichannel experiences and successfully grow business in a market that’s increasingly competitive,\u201d said Ryan Nicholson, VP of Commerce, Americas at DEPT\u00ae. \u201cOur team is uniquely capable to solve these challenges by offering integrated end-to-end commerce and marketing services that help our clients stay ahead.\u201d

DEPT\u00ae has been a partner of Salesforce since 2016, helping clients plan, launch, market and promote successful online solutions. DEPT\u00ae also recently became the first certified Salesforce Full Stack Commerce partner, showcasing the agency\u2019s understanding and skills across Salesforce\u2019s Commerce ecosystem and ability to deliver at an elite level for clients.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t