{"id":4156822,"date":"2023-03-24T17:19:10","date_gmt":"2023-03-24T15:19:10","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=4156822"},"modified":"2023-07-20T09:52:07","modified_gmt":"2023-07-20T07:52:07","slug":"measure-and-optimise-your-omnichannel-marketing-with-amazon-attribution","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/measure-and-optimise-your-omnichannel-marketing-with-amazon-attribution\/","title":{"rendered":"Measure and optimise your omnichannel marketing with Amazon Attribution"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tMeasure and optimise your omnichannel marketing with Amazon Attribution\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tElina Andrus\t\t
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\n\t\t\t\t\t24 March 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tAnyone who has ever advertised on Amazon knows what an invaluable treasure Amazon Attribution is, especially those who have been promoting the platform for years. For a long time, there was no way to track user journeys and measure different advertising efforts.\u00a0

This was mainly felt by advertisers who promoted their Amazon products across multiple platforms. Every user from a source other than Amazon Ads was assigned to a cumulative category. This actually undermined the point of running omnichannel campaigns<\/a>.\u00a0

Amazon Attribution changed this a few years ago and will probably always remain relevant. So if you haven’t implemented this tool in your advertising strategy yet, now is the time.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t