{"id":4098859,"date":"2022-06-30T15:10:35","date_gmt":"2022-06-30T13:10:35","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=4098859"},"modified":"2023-07-20T09:53:33","modified_gmt":"2023-07-20T07:53:33","slug":"how-to-accelerate-your-omnichannel-retail-experience","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/how-to-accelerate-your-omnichannel-retail-experience\/","title":{"rendered":"How to accelerate your omnichannel retail experience"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tHow to accelerate your omnichannel retail experience\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tLizzie Powell\t\t
\n\t\tVP of Growth, Experience and Engineering\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t30 June 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tThe face of retail is forever changing. With constant changes in consumer behaviour paired with increased competition, it\u2019s becoming more and more difficult to gain competitive advantage, not to mention the heightened pressure on brand\u2019s bottom line.\t<\/h2>\n\n\n\t\tRetailers are well aware of their expectations of them. According to Adobe<\/a>, 53% are expecting demands on their digital experience to accelerate beyond what they\u2019ve already witnessed over the past two years. And although retail growth is set to slow down, from an estimated 3.7%<\/a> in 2022 to an optimistic 1.2% in 2023, there is still a real opportunity for retailers to deliver an out-of-this-world shopping experience to strengthen consumer connections and drive sales.

And it\u2019s not all about digital. Footfall at bricks-and-mortar stores increased by 4.1% <\/a>across the UK in June. The future of retail isn\u2019t solely digital or in-store, it\u2019s phygital. Believe it or not customers still want that in-store experience, but they want a seamless brand experience across all touchpoints, wherever they may be.\u00a0

Ultimately, being ahead of the curve is going to be essential to thrive. So how can retailers stay ahead, stand out from the competition and ensure they are present and optimising every stage of the customer journey?\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t