{"id":3844121,"date":"2022-01-20T21:38:29","date_gmt":"2022-01-20T19:38:29","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&#038;p=3844121"},"modified":"2023-07-20T09:54:59","modified_gmt":"2023-07-20T07:54:59","slug":"cms-eller-dxp-en-guide-til-content-management-jargon","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/","title":{"rendered":"CMS eller DXP? En guide til content management-jargon"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<a\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" href=\"https:\/\/www.deptagency.com\/en-dk\/all-insights\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tCMS eller DXP? En guide til content management-jargon\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/05\/29_Dept_Office_Images_16thOctober2019.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Victor-Lunde-150x150.jpg\"\n\t\t\talt=\"Victor Marcus Lunde\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tVictor Marcus Lunde\t\t<br \/>\n\t\tAccount Director &amp; Head of Business Development\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t20 January 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tDer er mange grunde til, at det kan v\u00e6re en god id\u00e9 at tage et CMS (content management system) op til genovervejelse. M\u00e5ske giver jeres nuv\u00e6rende platform jer ikke den funktionalitet eller agilitet, I har behov for. M\u00e5ske er du i tvivl, om I har valgt den mest rentable l\u00f8sning. M\u00e5ske har I netop opk\u00f8bt en anden forretning og vil gerne str\u00f8mline og samle jeres sites p\u00e5 en centraliseret platform. M\u00e5ske v\u00e6kster I globalt og har behov for et system, der er skalerbart. M\u00e5ske \u00f8nsker I at give kundeoplevelsen et l\u00f8ft med avanceret personalisering. M\u00e5ske vil I gerne begr\u00e6nse jeres udgifter. Eller m\u00e5ske er I bare ikke tilfredse med den support og de forbedringer, jeres nuv\u00e6rende softwareudbyder tilbyder.\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAt finde den rette teknologi til at drive din digitale forretning er afg\u00f8rende, n\u00e5r det kommer til realisering af jeres digitale ambitioner og langsigtede m\u00e5l. Men det er ikke altid nemt. Det digitale landskab bugner af mulige l\u00f8sninger, og CMS har v\u00e6ret under rivende udvikling i de seneste \u00e5r og er nu vokset til platforme, der kan drive multi-digitale oplevelser. Det har medf\u00f8rt en fremmarch af de nye Digital Experience Platforms \u2013 eller i daglig tale: DXP\u2019er.<br>Dertil kommer de mulige arkitekturl\u00f8sninger. B\u00f8r I v\u00e6lge headless, hybrid eller monolith? Best-of-breed eller best-of-need? Og hvad med hosting? Skal det v\u00e6re on premise, SaaS eller PaaS? For at hj\u00e6lpe jer i jeres s\u00f8gen efter den ideelle platform har vi sammensat en guide til de mange muligheder derude for at forklare forskellene mellem de enkelte l\u00f8sninger.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F&#038;text=CMS%20eller%20DXP?%20En%20guide%20til%20content%20management-jargon\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tCMS eller DXP?\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tCMS = et system til at styre content\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tEt Content Management System (CMS) giver mulighed for at styre og publicere digitalt content p\u00e5 tv\u00e6rs af hjemmesider, apps og digitale kanaler. Uden at beh\u00f8ve at have kendskab til programmering eller at v\u00e6re afh\u00e6ngige af en IT-afdeling kan brugerne uploade billeder, videoer, tekster og dokumenter, bygge sider og nemt redigere information. Her kan I som minimum regne med WYSIWYG-redigering (What You See Is What You Get; det vil sige, at det ser ud i CMS-systemet, som det vil se ud for brugerne p\u00e5 siden), brugertilladelser, content-modellering, versionskontrol og workflow-funktioner.<br><br><strong>T\u00e6nk: <a href=\"https:\/\/www.drupal.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drupal<\/a> og <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a><\/strong>\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tWCMS: et CMS til internettet\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tEt Web Content Management System (WCMS) er en type CMS, der er lavet specifikt til content p\u00e5 nettet. Det betyder, at de fleste CMS falder i denne kategori. I sammenligning med basale CMS tilbyder WCMS b\u00e5de flere muligheder og bedre muligheder for tilpasning. Mere avancerede funktioner inkluderer overs\u00e6ttelse, SEO, administration af flere sites, deling p\u00e5 sociale medier, plugins og integrationer, godkendelsesworkflows og personalisering. Et WCMS giver ogs\u00e5 marketing mulighed for at dele content p\u00e5 flere digitale kanaler.<br><br><strong>T\u00e6nk:\u00a0<a href=\"https:\/\/archive.deptagency.com\/en-gb\/partner\/sdl\/\" target=\"_blank\" rel=\"noreferrer noopener\">SDL Tridion<\/a> og\u00a0<a href=\"https:\/\/archive.deptagency.com\/en-gb\/partner\/contentful\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contentful<\/a><\/strong>\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tDXP: content som en del af en platform\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tEn Digital Experience Platform (DXP) er et s\u00e6t teknologier, der er knyttet sammen for at hj\u00e6lpe organisationer drive deres kunders digitale oplevelser. Content management udg\u00f8r en stor del af det, men en DXP-platform d\u00e6kker ogs\u00e5 dataanalyse, s\u00f8gning, optimering, marketing automation\u00a0 og e-commerce. En DXP forener alle kontaktpunkter: hjemmeside, webapplikationer, app, billboards, kundeportaler, sociale medier og IoT-enheder.\u00a0 Gennem et enkelt system kan marketingmedarbejdere skabe en st\u00e6rk gnidningsfri kundeoplevelse.<br><br><strong>T\u00e6nk:\u00a0<a href=\"https:\/\/archive.deptagency.com\/en-gb\/partner\/sitecore\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sitecore<\/a>,\u00a0 <a href=\"https:\/\/www.deptagency.com\/en-gb\/partner\/optimizely\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizely<\/a>,\u00a0<a href=\"https:\/\/archive.deptagency.com\/en-gb\/partner\/adobe-experience-manager-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe<\/a><\/strong><br>\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tBest-of-need or best-of-breed?\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<strong>Best-of-Need\u00a0<\/strong>er en r\u00e6kke af produkter, der er allerede er integrerede med hinanden og har en f\u00e6lles brugergr\u00e6nseflade. Det er en generaliseret snarere end en specialiseret tilgang: Det enkelte produkt i r\u00e6kken er ikke det bedste af sin slags, men det opfylder s\u00e6dvanligvis de basale behov, de fleste organisationer har.<br><br><strong>T\u00e6nk:\u00a0<a href=\"https:\/\/archive.deptagency.com\/en-gb\/partner\/sitecore\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sitecore<\/a>, <a href=\"https:\/\/www.deptagency.com\/en-gb\/partner\/optimizely\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizely<\/a>,\u00a0<a href=\"https:\/\/archive.deptagency.com\/en-gb\/partner\/adobe-experience-manager-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe<\/a>\u00a0<\/strong><br><br><strong>Best-of-Breed\u00a0<\/strong>er ofte nichesystemer, der varetager specialiserede funktioner bedre end et integreret system, i reglen med muligheden for hurtigt at tilf\u00f8je eller udskifte komponenter efter behov. En af de prim\u00e6re ulemper ved denne type platforme er, at de ofte kommer fra forskellige udbydere og derfor skal integreres med jeres eksisterende systemer.<br><br><strong>Think:\u00a0\u00a0<a href=\"https:\/\/archive.deptagency.com\/en-gb\/partner\/sdl\/\" target=\"_blank\" rel=\"noreferrer noopener\">SDL Tridion<\/a><\/strong>\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F&#038;text=CMS%20eller%20DXP?%20En%20guide%20til%20content%20management-jargon\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tArkitekturen: Traditionel, headless eller hybrid?\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tArkitekturen bag din content management-l\u00f8sning er en kritisk faktor, der er vigtig at overveje n\u00f8je. Mens traditionelle CMS-platforme engang var standarden, er den s\u00e5kaldte headless-tilgang, der adskiller front-end fra back-end, nu ved at vinde indpas p\u00e5 grund af dens fleksibilitet og cross-platform-support. Det giver frihed til eksempelvis at koble flere elementer p\u00e5 samme back-end, eksempelvis en app og marketingv\u00e6rkt\u00f8j, der skal bruge samme indhold.<br><br>Headless er rettet mere mod udviklere, mens det traditionelle CMS er mere marketingmedarbejder-venligt. En hybrid mellem de to tager den gyldne mellemvej og stiler efter at give udviklere og medarbejdere det bedste af begge verdener.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tMonolithic\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tTraditionelle CMS-platforme giver marketingmedarbejdere mulighed for at skabe, redigere og publicere content via en WYSIWYG-brugergr\u00e6nseflade (What You See Is What You Get; content fremst\u00e5r i CMS, som det vil g\u00f8re p\u00e5 sitet). Da content-redigeringen er t\u00e6t koblet med pr\u00e6sentationslaget, er det ikke n\u00f8dvendigt at kode for at styre aspekter som sidestruktur, sitemaps og skabeloner.\u00a0<br><br>Efterh\u00e5nden som digitale kanaler og enheder som smart watches, smart-h\u00f8jtalere og smart-biler bliver mere og mere udbredte, bliver begr\u00e6nsningerne ved et traditionelt CMS stadig mere klare. Traditionelle CMS-systemers n\u00e6re kobling mellem redigeringsflade og pr\u00e6sentationsflade dikterer, hvor og hvordan content skal distribueres. Der er ikke meget plads til fleksibilitet eller skalering. Af denne grund egner et traditionelt CMS sig bedst til virksomheder, der hovedsageligt bruger en basal, statisk hjemmeside.<br><br><br><strong>T\u00e6nk:\u00a0<a href=\"https:\/\/archive.deptagency.com\/en-gb\/partner\/sdl\/\" target=\"_blank\" rel=\"noreferrer noopener\">SDL Tridion<\/a><\/strong>\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tHeadless\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tHeadless behandler front-end og back-end som separate systemer med en specifik rolle i et st\u00f8rre landskab. Fordi contentproduktionen er adskilt fra pr\u00e6sentationslaget, kan marketingmedarbejdere genbruge et stykke content p\u00e5 en hvilken som helst aktuel eller fremtidig kanal.\u00a0<br><br>Udviklere kan skabe nye digitale kanaler og oplevelser uden at v\u00e6re bundet til frameworks eller et kodesprog. CMS leverer content som r\u00e5 data ved hj\u00e6lp af et API (Application Programming Interface; dvs. et v\u00e6rkt\u00f8j, der kobler to systemer med hinanden og faciliterer udveksling af data) til enhver tilg\u00e6ngelig kanal, eksempelvis hjemmesider, apps, IoT-enheder, digitale selvbetjeningsstandere osv., for at skabe en omnichannel-oplevelse. Til geng\u00e6ld betyder headless-tilgangen, at marketingmedarbejderne mister muligheden for at redigere indholdet direkte i den kontekst, den er relateret til, fordi det kr\u00e6ver udvikling at lave \u00e6ndringer i pr\u00e6sentationslagene.<br><br>Udviklerne f\u00e5r til geng\u00e6ld langt mere handlerum med en headless-l\u00f8sning. Denne l\u00f8sning giver nemlig mulighed for at bruge en hvilken som helst front-end-teknologi og \u00e5bner op for hurtigere udvikling og fri eksperimentering uden at p\u00e5virke arbejdet i back-end.<br><br>Og hvorfor kaldes det headless? Teknisk set er metoden \u201cAPI-first\u201d. Det vil sige, at man f\u00f8rst og fremmest t\u00e6nker i distribution af data, og dern\u00e6st bygger front-end p\u00e5 den tilg\u00e6ngelige data der, hvor man skal bruge den, eksempelvis en hjemmeside eller en app.<br><br><br><strong>T\u00e6nk:\u00a0<a href=\"https:\/\/archive.deptagency.com\/en-gb\/partner\/contentful\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contentful<\/a><\/strong>\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tHybrid\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tEt hybrid-CMS kombinerer den API-drevne headless-arkitektur via front-end-tilgangen fra et traditionelt CMS. K\u00f8reklare front-end-skabeloner giver marketingmedarbejdere mulighed for nemt at styre ops\u00e6tningen og vedligeholdet af deres content og giver dem samtidig ogs\u00e5 mulighed for at integrere forskellige v\u00e6rkt\u00f8jer selv, fx til statistik,\u00a0 intern rapportering eller lignende.<br><br>Udviklerne har stadig frihed til at innovere og l\u00f8bende udvikle nye og forbedre eksisterende kanaler og touchpoints. Men mens den hybride tilgang forener det bedste af begge verdener, f\u00e5r man desv\u00e6rre ogs\u00e5 nogle ulemper fra begge l\u00f8sninger med i k\u00f8bet.<br><br>I sammenligning med et traditionelt CMS-system er en hybrid-arkitektur mere kompleks og egner sig ikke til organisationer, der prim\u00e6rt leder efter et CMS-system til en simpel hjemmeside. Den ansvarshavende medarbejder for hver kanal vil typisk \u00f8nske dedikeret udvikling for at opn\u00e5 en l\u00f8sning med de rette muligheder og funktioner. Et hybrid-CMS-system er ogs\u00e5 mindre brugervenligt end et traditionelt CMS-system og inkluderer derfor en stejl l\u00e6ringskurve for marketingteamet.\u00a0<br><br>Hybrid-CMS l\u00f8sninger opst\u00e5r ofte ved opgradering og videreudvikling af eksisterende systemer, hvor headless bliver mulig i nyere versioner af software. Det betyder samtidig, at det ogs\u00e5 er muligt, at der p\u00e5 traditionelle CMS kommer upgrades, der g\u00f8r det nemmere at skifte til headless-l\u00f8sninger p\u00e5 en eksisterende platform.\u00a0<br><br>Overvejer I en hybrid l\u00f8sning, er det vigtigt at verificere dens API\u2019er og evaluere, om de viser alle funktioner, samt hvor veldokumenterede de er. Ideelt set b\u00f8r der v\u00e6re support til kontinuerlige automatiske opgraderinger, da det vil eliminere den hovedpine, der hedder dyre opgraderinger.<br><br><br><strong>T\u00e6nk:\u00a0<a href=\"https:\/\/www.deptagency.com\/en-gb\/partner\/optimizely\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizely<\/a><\/strong>\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F&#038;text=CMS%20eller%20DXP?%20En%20guide%20til%20content%20management-jargon\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tOpen source eller med licens?\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAfh\u00e6ngigt af jeres behov kan begge v\u00e6re mulige l\u00f8sninger. Mange udbydere tilbyder begge typer, med open source community-versioner og mulighed for at tilk\u00f8be ekstra tjenester under en propriet\u00e6r virksomhedslicens.<br>\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tOpen source\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tFordi kildekoden er frit tilg\u00e6ngelig til b\u00e5de anvendelse og modificering, er det gratis at bruge og tilpasse et open source-CMS-system. WordPress har eksempelvis en loyal brugerskare, der udbedrer fejl og tilbyder nye funktioner gennem gratis eller premium plugins. Et open source-CMS har dog ogs\u00e5 sine ulemper.<br><br>Open source-CMS-systemer har i reglen f\u00e6rre af de funktioner, st\u00f8rre virksomheder typisk har behov for \u2013 eksempelvis tilh\u00f8rende systemer som CRM og dashboards \u2013 og mangler ofte professionel support. Og fordi der er en n\u00e6rmest uanet m\u00e6ngde mulige l\u00f8sninger p\u00e5 et specifikt behov, kr\u00e6ver det b\u00e5de tid og ressourcer at v\u00e6lge den rette. Dertil kommer, at tilpasning for at opn\u00e5 de n\u00f8dvendige funktioner hurtigt kan blive s\u00e5 dyrt, at det udelukker det prim\u00e6re argument for at overveje open source til at starte med. Af denne grund er et open source-CMS-system bedst til mindre projekter og basale hjemmesider.<br><br><strong>T\u00e6nk: <a href=\"https:\/\/www.drupal.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drupal<\/a><\/strong>\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tMed licens\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tVed at betale for en licens opn\u00e5r du b\u00e5de support og mere avancerede funktioner beregnet til st\u00f8rre virksomheder. Disse l\u00f8sninger lever typisk op til h\u00f8jere krav end deres open source modstykker. Et propriet\u00e6rt CMS-system er mere robust og inkluderer mere brugervenlige og intuitive brugergr\u00e6nseflader. Og eftersom du betaler for en licens, kan du ogs\u00e5 forvente et h\u00f8jt niveau af support, s\u00e5 du kan f\u00e5 mest muligt ud af din investering.\u00a0<br><br>Men selv n\u00e5r du har betalt for en licens, f\u00e5r du ikke n\u00f8dvendigvis fri adgang til kildekoden. Dine muligheder for at innovere og f\u00f8lge med tidens trends vil derfor v\u00e6re begr\u00e6nset af din udbyders udvikling. Det til trods vil organisationer, der gerne vil tage deres digitale tilstedev\u00e6relse til det n\u00e6ste niveau, stadig v\u00e6re bedst tjent med et propriet\u00e6rt CMS-system.<br><br><strong>T\u00e6nk:\u00a0<a href=\"https:\/\/archive.deptagency.com\/en-gb\/partner\/sitecore\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sitecore<\/a>,\u00a0<a href=\"https:\/\/archive.deptagency.com\/en-gb\/partner\/episerver\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizely<\/a>,\u00a0<a href=\"https:\/\/archive.deptagency.com\/en-gb\/partner\/adobe-experience-manager-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe<\/a>,\u00a0<a href=\"https:\/\/archive.deptagency.com\/en-gb\/partner\/sdl\/\" target=\"_blank\" rel=\"noreferrer noopener\">SDL Tridion<\/a><\/strong>\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? 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En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F&#038;text=CMS%20eller%20DXP?%20En%20guide%20til%20content%20management-jargon\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tOn-premise, SaaS eller PaaS?\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tOn-premise\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMed on-premise st\u00e5r du selv for at vedligeholde alt: fra server-hardware og netv\u00e6rk til software. Det stiller derfor store krav til jeres IT- og udviklingsressourcer, da det kr\u00e6ver, at I har den n\u00f8dvendige viden og ikke mindst tid. Samtidig er det ogs\u00e5 sv\u00e6rere at skalere med denne l\u00f8sning, da det vil kr\u00e6ve, at I erhverver nye servere for at opn\u00e5 ekstra kapacitet.\u00a0<br><br>Med andre ord er on-premise en ressourcekr\u00e6vende l\u00f8sning og giver typisk kun mening for forretningsomr\u00e5der, der er juridisk udfordrende at drive uden for egne fire v\u00e6gge eller er s\u00e5 specialiserede, at det ikke er muligt at drive uden for sin forretning \u2013 f.eks. trading-automatisering og lignende, hvor hastighed og kontrol er vigtigere end udgifter til drift.<br><br><strong>T\u00e6nk:\u00a0<a href=\"https:\/\/www.drupal.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drupal<\/a><\/strong>\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tSaaS\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMed Software-as-a-Service (SaaS) er platformen hostet i skyen af en ekstern udbyder. Det eliminerer udfordringer med implementering og vedligehold s\u00e5vel som investering i hardware. Du betaler for et abonnement p\u00e5 platformens softwarel\u00f8sning, per bruger og for en bestemt periode.\u00a0 Der er mindre kontrol og mindre mulighed for at lave tilpasninger, s\u00e5 I vil v\u00e6re afh\u00e6ngige af, udbyderen er p\u00e5lidelig og st\u00e6rk til kundesupport. Derudover stiller de fleste SaaS-udbydere kun CMS-systemet til r\u00e5dighed i back-end, s\u00e5 I vil v\u00e6re n\u00f8dt til selv at hoste og drive front-end, eksempelvis via Azure, AWS eller Google.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tPaaS\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMed Platform-as-a-Service (PaaS) er det s\u00e6dvanligvis b\u00e5de CMS og front-end, der er hostet af udbyderen i en cloud l\u00f8sning som for eksempel Azure eller AWS. PaaS tilbyder et ekstra lag af kontrol ved at stille en single-tenant-infrastruktur til r\u00e5dighed. Med jeres eget IT-milj\u00f8 i skyen kan I tilpasse og skr\u00e6ddersy jeres CMS til bedre at matche jeres m\u00e5ls\u00e6tninger. I sammenligning med SaaS er PaaS dog forbundet med flere udfordringer med hensyn til tilpasning, implementering og opgradering af softwaren.<br><br><strong>DEPT\u00ae har hjulpet mange virksomheder v\u00e6lge den rette digitale teknologi til netop deres behov. <a href=\"https:\/\/www.deptagency.com\/en-dk\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kontakt os i dag<\/a> for uvildig r\u00e5dgivning fra vores teknologieksperter.<\/strong>\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F&#038;text=CMS%20eller%20DXP?%20En%20guide%20til%20content%20management-jargon\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-dk%2Finsight%2Fcms-eller-dxp-en-guide-til-content-management-jargon%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-dk\/insight\/cms-eller-dxp-en-guide-til-content-management-jargon\/\"\n\t\t\t\tdata-share-title=\"CMS eller DXP? En guide til content management-jargon\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMore Insights?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/en-dk\/all-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tView all Insights\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/dept-brings-its-cannes-style-moments-year-round-with-future-club\/\"\n\t\t\t\ttitle=\"DEPT\u00ae brings its Cannes-Style moments year-round with Future Club\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/DFC-INSIGHT-IMAGE-1-1080X1350.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae brings its Cannes-Style moments year-round with Future Club\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae brings its Cannes-Style moments year-round with Future Club<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-dk\/insight\/the-kpi-that-moves-b2b-digital-transformation-forward\/\"\n\t\t\t\ttitle=\"The KPI that moves B2B digital transformation forward\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/01\/Pilot-to-orchestration-feature.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"The KPI that moves B2B digital transformation forward\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tTECH &AMP; DATA&emsp;\u2022&emsp;Paco Heydendael\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>The KPI that moves B2B digital transformation forward<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article 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