{"id":34734,"date":"2021-05-01T04:45:12","date_gmt":"2021-05-01T02:45:12","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=34734"},"modified":"2023-07-20T09:55:39","modified_gmt":"2023-07-20T07:55:39","slug":"live-shopping-the-future-fashion-experience","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/live-shopping-the-future-fashion-experience\/","title":{"rendered":"Live shopping: the future fashion experience"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tLive shopping: the future fashion experience\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tChristina Hansen\t\t
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\n\t\t\t\t\t1 May 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tLive video shopping is one of the most discussed trends in commerce right now, combining advancements in technology with social media channels and the nostalgia of at-home shopping. It blends entertainment, product discovery and purchasing with a real-time feedback loop where consumers can read reviews, get recommendations and ask questions.\t<\/h2>\n\n\n\t\tE-commerce has grown rapidly as a fast and convenient purchasing method, but the lack of human connection has deterred many fashion and luxury brands from selling products online. Covid has accelerated the rise of the digital economy; with reductions of offline touchpoints causing disruptions to the regular customer journey, live shopping has become the long-awaited solution for brands to humanise digital interactions that can feel a little human-less.\u00a0
\t<\/p>\n\n\n\t\tThough a post-pandemic life is imminent, new consumer behaviours have allowed customers to view products and brands through a new lens and the technologies that have made it happen, such as live shopping, will remain a key pillar in retail.\u00a0
\t<\/p>\n\n\n\t\tChina is leading the social commerce pack\t<\/h2>\n\n\n\t\tIt\u2019s not new news that e-commerce in china is highly developed, and that covid lockdowns propelled it even further with live streaming shining in the spotlight. Alibaba, which is credited as an e-commerce live streaming pioneer,\u00a0reported<\/a>\u00a0a revenue of $74.1b from its\u00a02020 11.11 Global Shopping Festival<\/a>. The 11-day promotion marks the world\u2019s largest shopping event. Gen-Z and Millennials may have driven live shopping, but now all age demographics are utilising the trend.\u00a0


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