{"id":33321,"date":"2021-06-11T11:38:57","date_gmt":"2021-06-11T09:38:57","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=33321"},"modified":"2023-07-20T09:55:41","modified_gmt":"2023-07-20T07:55:41","slug":"marketing-technology-agency-byte-merges-with-dept-to-accelerate-global-growth","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/marketing-technology-agency-byte-merges-with-dept-to-accelerate-global-growth\/","title":{"rendered":"Marketing technology agency Byte merges with DEPT\u00ae to accelerate global growth"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tMarketing technology agency Byte merges with DEPT\u00ae to accelerate global growth\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMarjan Straathof\t\t
\n\t\tGlobal SVP of Marketing\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t11 June 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tDEPT\u00ae continues its global expansion with\u00a0Byte<\/a>, the 150- person strong marketing technology agency with offices in London, New York and Berlin.\t<\/h2>\n\n\n\t\tByte, the marketing technology (martech) agency of choice for fast-growing digital platform brands, has today announced that it has joined international digital agency DEPT\u00ae. Together, both agencies will strengthen end-to-end digital services for clients across the globe.\u00a0\t<\/p>\n\n\n\t\tAs a\u00a0Sunday Times Tech Track 100<\/a>\u00a0company, Byte\u2019s position as a trailblazing martech agency specialising in ad campaigns, AR, automation and chatbots has attracted long term clients that include Spotify, ASOS and Just Eat Takeaway. In 2020, Byte grew its global revenue by 20%, adding a number of high-growth clients to its roster, including TikTok, Twitch and Zoopla.\t<\/p>\n\n\n\t\tDEPT\u00ae is known for helping brands like BOSE, Mizuno and Patagonia to grow and accelerate their digital business by combining creativity, technology and data. Byte was attracted by DEPT\u00ae\u2019s digital DNA, culture and ambitious growth plans. With DEPT\u00ae\u2019s significant footprint of 27 offices around the world, Byte now has the opportunity to provide a full-service digital offer to its global clients.\t<\/p>\n\n\n\t\tDimi Albers, CEO at DEPT\u00ae, said, \u201cAlex, Jamie and the team have established a high reputation for innovative advertising campaigns, pioneering AR effects and advanced chatbots. Their ability to grow fast while operating at the intersection of creativity, technology and data makes this a perfect mix, and we can\u2019t wait to start working together on some of the best brands in the world.\u201d\t<\/p>\n\n\n\t\tByte\u2019s Founding Partner, Alex Miller, said: \u201cWe\u2019ve become part of DEPT\u00ae to accelerate global growth and supercharge our tech offer with access to over 500 engineers across the world. We\u2019re excited to help DEPT\u00ae achieve its vision of becoming the leading digital agency in the world.\u201d\t<\/p>\n\n\n\t\tByte\u2019s Founding Partner, Jamie Kenny, added: \u201cByte will retain the innovative and entrepreneurial spirit that our clients love, while DEPT\u00ae\u2019s mantra of being \u2018big enough to cope and small enough to care\u2019 really resonates with our approach.\u201d\t<\/p>\n\n\n\t\tNow part of DEPT\u00ae, Byte\u2019s branding and management team will continue as before. Byte\u2019s Founding Partners \u2013 Alex Miller and Jamie Kenny \u2013 will work closely with DEPT\u00ae\u2019s Board of Directors, in addition to UK and US teams.\t<\/p>\n\n\n\t\tBacked by investment firm\u00a0The Carlyle Group<\/a>, DEPT\u00ae is one of the\u00a0fastest growing digital agencies<\/a>\u00a0in the world, driven by organic growth and acquisitions. In 2020, San Diego-based digital agency\u00a0BASIC\u00ae<\/a>\u00a0joined DEPT\u00ae along with renowned Danish strategic design agency\u00a0Sorthvid<\/a>, and premiere Swiss agency\u00a0Hinderling Volkart<\/a>.\t<\/p>\n\n\n\t\tInternational technology investment firm\u00a0GP Bullhound<\/a>\u00a0acted as exclusive financial advisor to Byte for this transaction.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t