{"id":26099,"date":"2021-04-01T10:14:41","date_gmt":"2021-04-01T08:14:41","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=26099"},"modified":"2023-07-20T09:57:54","modified_gmt":"2023-07-20T07:57:54","slug":"employer-branding-becomes-increasingly-important-in-the-improving-economy","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/employer-branding-becomes-increasingly-important-in-the-improving-economy\/","title":{"rendered":"Employer branding becomes increasingly important in the improving economy"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tEmployer branding becomes increasingly important in the improving economy\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMellissa Flowerdew-Clarke\t\t
\n\t\tVP of Marketing, EMEA\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tIn 2016, the strongest decline in unemployment was recorded by the CBS (Dutch Central Bureau of Statistics) in 10 years. The number of vacancies has been on the rise for several consecutive quarters, and the forecast for 2017 remains positive. The UWV (Employee Insurances Implementing Agency) predicts that the number of vacancies will increase by 138,000 and that the total number may even reach one million in the Netherlands.\t<\/h2>\n\n\n\t\tMore people are working (almost 8,5 million) and at the same time, Graphic vacanciesthere is\u00a0less demand for jobs from prospective applicants. This is clearly reflected in the search behavior found on Google. Search terms including the words \u201cvacancies\u201d or \u201cjob\u201d have decreased by over 18% in the Netherlands. Search terms that include the word \u201cwork\u201d have decreased even further, by 33%.\t<\/p>\n\n\n\t\tIt\u2019s clear that job candidates currently have the upper hand. That means employers have quite a big job ahead of them to attract the best applicants. The demand for a strong employer brand and suitable labor market communications is bigger than ever. The question is: How do you meet this demand? In this article, three brands show just how much they get it.
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