{"id":25545,"date":"2021-06-21T12:54:44","date_gmt":"2021-06-21T10:54:44","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=25545"},"modified":"2023-09-11T14:36:59","modified_gmt":"2023-09-11T12:36:59","slug":"b2b-commerce-trends","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/b2b-commerce-trends\/","title":{"rendered":"B2B commerce trends"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tB2B commerce trends\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tVictor Marcus Lunde\t\t
\n\t\tAccount Director & Head of Business Development\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t21 June 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tB2B commerce is characterised by a traditional, almost romantic way of doing business: sales reps with specialised knowledge travel around the country with a story and forge and maintain customer relationships.\t<\/h2><\/div><\/div>\n\n
\n\t\tBut just like in all other sectors, a digital, data-driven change is taking place in B2B commerce: the competition is coming from different fronts and customers are getting more and more demanding due to their own personal experiences with B2C companies that are much further along. At the same time, the position in the value chain of many B2B businesses is changing. This poses certain challenges, but also offers opportunities. The trends listed below show the most important developments in B2B commerce and serve as inspiration to make that all-too-necessary changeover to digital.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t