{"id":25540,"date":"2021-04-01T13:12:04","date_gmt":"2021-04-01T11:12:04","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=25540"},"modified":"2023-07-20T09:56:12","modified_gmt":"2023-07-20T07:56:12","slug":"the-api-economy-future-proof-your-business","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/the-api-economy-future-proof-your-business\/","title":{"rendered":"The API economy: future-proof your business"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tThe API economy: future-proof your business\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tPeter Dam-Johnsen\t\t
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\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tMcKinsey analysis estimates that as much as\u00a0$1 trillion in economic profit globally<\/a>\u00a0could be available through the redistribution of revenues across sectors within ecosystems \u2013 and APIs are the connection points linking businesses and tech in ecosystems. The rising value of APIs has created what is known as the API economy: the way APIs can positively affect an organisation\u2019s profitability.\t<\/h2>\n\n\n\t\tCompanies are slow to realise the importance in locking down a cohesive and viable API strategy, only seeing their value as extensions of internal service orientated architecture (SOA), rather than their potential as platforms on which to base entire business models. As digital technology specialists, there\u2019s no excuse for not leading in this field. So here\u2019s what you need to know.\t<\/p>\n\n\n\t\tWhat are APIs?\t<\/h2>\n\n\n\t\tApplication Programming Interfaces (APIs) make connections between applications, databases and devices possible. In simple terms: they make it easier to do business, both internally, within your company\u2019s infrastructure, and externally, enabling transactions, authenticating people and purchases, providing information and data, and creating and maintaining business relationships. APIs shield you from all the complicated processes happening behind-the-scenes and eliminate surplus information. A good example is when you use Skyscanner to search for flights:\t<\/p>\n\n