{"id":24410,"date":"2021-04-01T13:12:21","date_gmt":"2021-04-01T11:12:21","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=24410"},"modified":"2025-11-27T11:59:15","modified_gmt":"2025-11-27T09:59:15","slug":"mizuno-creates-an-ode-to-sportspeople-around-the-world","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/mizuno-creates-an-ode-to-sportspeople-around-the-world\/","title":{"rendered":"Mizuno creates an ode to sportspeople around the world"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tMizuno creates an ode to sportspeople around the world\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tVictor Marcus Lunde\t\t
\n\t\tAccount Director & Head of Business Development\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tMizuno has launched its new brand campaign, which redefines the meaning of being the best and establishes that with enough determination, you can make anything happen. The \u2018For the moment\u2019 campaign concept and the main campaign video have been created by international digital agency DEPT\u00ae, which will be further built upon by local markets.\t<\/h2><\/div><\/div>\n\n
\n\t\tThe Japanese sporting goods brand is famous for its long-standing legacy of more than 100 years building some of the best sports equipment. Everyone at\u00a0Mizuno<\/a>\u00a0shares the same commitment to sports, set a century ago by Mr. Rihachi Mizuno, of continuously pushing the limits of what can be done. In and out of the field.\u00a0\t<\/p><\/div><\/div>\n\n
\n\t\tThis commitment and determination is what sets Mizuno apart from its competition and is reflected in their brand campaign \u2018For the moment\u2019. The grounded, humble, yet ambitious story differentiates Mizuno from competitors who approach marketing through big paid sponsorships and celebrity names. The campaign is launched globally, exclusively online, and it reinforces the brand\u2019s mantra \u201cReach Beyond\u201d.\t<\/p><\/div><\/div>\n\n
\n\t\tMizuno\u2019s Global Brand Marketing Assistant Manager, Yoshifumi Fujii: \u201cWe believe anyone can be great if they keep on going at it. Unbreakable dedication and determination are part of Mizuno\u2019s strong character and that creates amazing sports stories. We think the key to success is persistence and this campaign is the epitome of that.\u201d\t<\/p><\/div><\/div>\n\n
\n\t\t\u201cIt\u2019s an ode to amateur sportspeople around the world, which is the majority of us. We don\u2019t believe people who run or play sports two, or three times a week relate to the most popular professional athletes easily\u201d, states Jo\u00e3o In\u00e1cio, Creative Director at DEPT\u00ae. \u201cThey have their own sports story and their achievements are \u2013 in their own right \u2013 the best there is.\u201d\t<\/p><\/div><\/div>\n\n
\n\t\tThe branding campaign embodies the collaboration between Mizuno and DEPT\u00ae, who have been working together since 2018. During that time, they have been working closely together on seasonal product and brand productions, and campaigns.\u00a0
\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t