{"id":24283,"date":"2021-04-01T13:11:03","date_gmt":"2021-04-01T11:11:03","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=24283"},"modified":"2023-07-20T09:56:11","modified_gmt":"2023-07-20T07:56:11","slug":"dept-strengthens-us-presence-with-digital-design-agency-basic","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/dept-strengthens-us-presence-with-digital-design-agency-basic\/","title":{"rendered":"Digital design agency BASIC\u00ae joins Dept"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tDigital design agency BASIC\u00ae joins Dept\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMarjan Straathof\t\t
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\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tDigital agency DEPT\u00ae\u2019s latest addition in the US bolsters both agencies\u2019 services and geographic reach with a client and culture-first perspective.\t<\/h2>\n\n\n\t\tBranding and digital design agency\u00a0BASIC\u00ae<\/a>, best known for their work for Google, KFC, Herman Miller\/Design Within Reach, Patagonia and Airbnb, has joined\u00a0Dept<\/a>, a leading digital agency in Europe. This marks an exciting new chapter of growth as DEPT\u00ae continues its expansion into the United States. Together, both companies will broaden their geographic footprint as well as strengthen end-to-end digital services for clients across the globe.\t<\/p>\n\n\n\t\tFor a decade, BASIC\u00ae has earned an industry-leading reputation for its transformative work in branding and digital product design. Anchored by brand and ecommerce work for Google and culturally relevant work for Patagonia and Design Within Reach, BASIC\u00ae \u2018s ethos applies an in-depth understanding of human emotion that transcends digital as utility. With offices in San Francisco, San Diego, and St. Louis, the 120-person company has been the Webby Awards most recognized independent agency for the past four years and has seen 600% growth during that same time period.\t<\/p>\n\n\n\t\t\u201cBASIC\u00ae exists to solve challenges for brands we believe in,\u201d said Matt Faulk, CEO at BASIC\u00ae. \u201cIn a digital-led world, our expertise in customer experience strategy, digital products and e-commerce has helped these brands to thrive and move fast. Now, as more people rely more on digital platforms in the face of the pandemic, they have greater potential than ever to shift perceptions and drive cultural conversations. Joining DEPT\u00ae greatly strengthens this positioning by bringing data and technology into the mix. We see our agency as a place for our shared values to collide. In DEPT\u00ae, we\u2019ve found a partner that boosts our entrepreneurial spirit with the global scale and service expansion that both our clients and people are looking for in the world of today.\u201d\t<\/p>\n\n\n\t\tHeadquartered in Amsterdam,\u00a0Dept<\/a>\u00a0is one of the\u00a0fastest-growing digital agencies<\/a>\u00a0in the world, represented in 13 countries with over 1,500 people across the globe. With a purely digital DNA, it brings together creativity, technology and data experts in integrated teams for clients like Bose, Ganni, Mizuno, Netflix and Formula E. BASIC\u00ae joins DEPT\u00ae as its second agency in the U.S, after Boston-based product agency\u00a0Rocket Insights<\/a>\u00a0joined in 2019. Outside the U.S., DEPT\u00ae also recently added renowned Danish strategic design agency\u00a0Sorthvid<\/a>\u00a0and premiere Swiss agency\u00a0Hinderling Volkart<\/a>.\t<\/p>\n\n\n\t\t\u201cOur goal is to build the best agency in the world,\u201d said Dimi Albers, CEO of DEPT\u00ae. \u201cOne of the key steps in achieving that goal is to build a leading agency in the U.S. that helps our clients further build and accelerate their digital business. After making a strong start in technology with our Rocket Insights team, we were looking for the best digital experience and eCommerce design agency out there to join us on our journey and form the heart of DEPT\u00ae in the US. BASIC\u00ae is rapidly growing while working for some of the biggest brands in the world, and shares our cultural values when it comes to running a people business. Simply put: it\u2019s a perfect match.\u201d\t<\/p>\n\n\n\t\tGoing forward, BASIC\u00ae will operate under the leadership of BASIC\u00ae Founder and CEO Matt Faulk, VP of Operations Ashley Reichel, VP of Creative Steve Denekas, and VP of Strategy Ryan Parkhurst.\t<\/p>\n\n\n\t\tThe deal is DEPT\u00ae\u2019s first in the US since being backed by\u00a0The Carlyle Group<\/a>, a global investment firm, earlier this year. In 18 months, the agency strives to have a solid presence across the key economic regions of the US \/ North America and a complete capabilities portfolio across creativity, technology and data.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t