{"id":23743,"date":"2021-04-01T13:11:48","date_gmt":"2021-04-01T11:11:48","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=23743"},"modified":"2023-07-20T09:57:18","modified_gmt":"2023-07-20T07:57:18","slug":"new10-the-creation-of-a-corporate-start-up","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/new10-the-creation-of-a-corporate-start-up\/","title":{"rendered":"New10: the creation of a corporate start-up"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tNew10: the creation of a corporate start-up\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tVictor Marcus Lunde\t\t
\n\t\tAccount Director & Head of Business Development\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tWant to know if you can get a loan within 15 minutes? And have it in your bank account two days later? All of it arranged online? No problem! Fintech start-up New10 offers entrepreneurs the best of two worlds: the flexibility of a start-up with the financial knowledge of a bank. Together with ABN AMRO\u2019s business experts, DEPT\u00ae has created New10: a new digital platform and an in-house dream team.\t<\/h2><\/div><\/div>\n\n
\n\t\tThe landscape of SME financial services is undergoing rapid changes. So many new (Fintech) players are entering the market that it is hard to keep up. ABN AMRO did not want to miss out on these developments. But how? The decision was made to start up an initiative outside the structures of the bank, an idea that could be tested over a short period of time \u2013 with learnings that could be fed back to the parent bank \u2013 and that could ultimately be developed into a platform for growth.\t<\/p><\/div><\/div>\n\n
\n\t\tFrom memo to demo\t<\/h2><\/div><\/div>\n\n
\n\t\tIt all started with a memo drawn up by Patrick Pfaff, ABN AMRO\u2019s Director of Commercial Banking Clients, in which he called attention to the market developments and emphasised the need for ABN AMRO to respond to them. The kick-off of the New10 project took place in December 2016 in a tiny room with people from various departments of the bank \u2013 modelling, risk management, customer focus and architecture \u2013 and people from McKinsey. There was an idea and a clickable prototype. The goal was to identify and define personas, pain points and a blue sky in a two-week sprint. Based on market research by New10 and MICompany conducted among more than 900 entrepreneurs and conversations between XXS Amsterdam and a number of entrepreneurs, the assumption arose that an entrepreneur wants to be able to go on building his business without hassle and wants an instant answer to the question: \u201ccan I borrow here?\u201d In other words, without first making an appointment, showing a passport, or drawing up an entire plan. Clarity. Immediately.\t<\/p><\/div><\/div>\n\n
\n\t\tJaap Boersma, New10 CTO, explains: \u201cApplying for a business loan is a process that takes a lot of time and energy and we wanted to reverse this. Everyone wants to know whether it\u2019s \u2018yes\u2019 or \u2018no\u2019 right away. So, we literally reversed the process, which is usually very long and has uncertain results. Our objective is to provide entrepreneurs with clarity within 15 minutes.\u201d\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t