{"id":23479,"date":"2020-02-22T13:03:24","date_gmt":"2020-02-22T11:03:24","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=23479"},"modified":"2023-07-25T15:25:51","modified_gmt":"2023-07-25T13:25:51","slug":"the-most-important-social-media-trends-of-2020","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-dk\/insight\/the-most-important-social-media-trends-of-2020\/","title":{"rendered":"The most important social media trends of 2020"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tThe most important social media trends of 2020\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tKasper Koletzki Kuipers\t\t
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\n\t\t\t\t\t22 February 2020\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tKnowing how to smartly distribute your content via social media enables brands to stand out from the crowd. A new decade brings new developments, and this includes the realm of social media. Don\u2019t lag behind. Instead rise above the noise with these six social media trends of twenty-twenty.\t<\/h2>\n\n\n\t\tThese days, it\u2019s no exaggeration to say that many of us spend a big part of our life on social media. So it\u2019s no wonder that companies want to use those same platforms to reach their target audience. But this is easier said than done. Millennials and Gen Z (also known as\u00a0Millz<\/a>) are digitally savvy generations with dwindling attention spans and the competition is steadily increasing. So the question, therefore, is: how do you best connect with your target audience? The following six trends can help you upgrade your existing social media strategy or simply rekindle with your customers.\t<\/p>\n\n\n\t\t1.Temporary content remains popular\t<\/h2>\n\n\n\t\tThis is the type of content that is only available for a short period of time and then disappears afterwards. Instagram and Snapchat Stories are perfect examples of this. Today, users like to consume content in a different manner than twenty years ago. Users like to share what they are doing in real-time. For this reason, the content format of \u2018stories\u2019 has become increasingly popular. These are frequently videos which are short yet captivating and encourage users to spend hours watching one after another. Stories are considered a more authentic type of content than a curated feed as shown by the significant increase of daily active users on Instagram\u2019s Stories feature.\t<\/p>\n\n\n\t\t2. Niche platforms will grow\t<\/h2>\n\n\n\t\tApart from Facebook and Instagram, platforms which have always dominated the realm of social media, niche platforms have emerged in recent years and are significantly becoming more popular.\u00a0TikTok<\/a>, for example, is one of those platforms. Founded in 2016, the short video app was quick to be embraced by today\u2019s youth. Now, it\u2019s important for companies to decide whether it makes sense to be active on a niche platform. Does your target group use the platform heavily? If so, how can you incorporate this new medium into your marketing strategy? Is it even worth doing so in the long run? Keep in mind that companies who solely recycle their content across various online platforms are likely to be less successful than brands that intensively explore the network and its user structure, and understand how to address the users on each different platform.\u00a0\t<\/p>\n\n\n\t\tFirework<\/a>\u00a0is another up and coming American video app. Similar to TikTok, Firework is a free interactive video platform that lets users find, create and share videos that last around thirty seconds. CEO Vincent Yang describes the app as \u201ca short form of YouTube\u201d. They aim to appeal to professional creators and build their reputation via well-crafted and professionally-directed video content. Given this focus, the app does not have a like or comment section to ensure that its creators continue to push the boundaries of creativity rather than feel pressured by a number.\t<\/p>\n\n\n\t\t3. Instagram removes links\t<\/h2>\n\n\n\t\tWith over one billion registered users, Instagram is one of the biggest social media platforms which means numerous brands use it to reach and communicate with their target demographic. However, any changes to the platform can have a lasting impact across the entire social media landscape. Recently, the app has been experimenting and rolling out removing the number of likes visible underneath a post. The company argues that this initiative is based on the potentially harmful effects of likes as a means of self-confirmation on the mental health of young people. So the general public cannot see the number of likes underneath an image, but the person who posted the image can still see how many likes their post generated.\t<\/p>\n\n\n\t\tNow, influencer marketing has grown rapidly in popularity. So much so that numerous brands are moving away from traditional TV ads to invest more in influencer marketing. Yet if Instagram removes the number of likes, brands will no longer be able to measure the direct impact of their influencer campaigns. They will be dependent on the influencers themselves to transmit key figures, which poses a risk of manipulation. This could lead some companies to invest in Instagram ads instead of influencers because they could then see again the impact of their Return on Investment. This is why some people believe the popular photo-sharing platform decided to remove likes solely to generate more advertisement sales. Other parties praise this initiative. It counteracts the competitive pressure that many users feel, which is mainly measured by the number of likes. If Instagram successfully removes this feature and gets more brands to switch to their advertising function, this could also bring about significant changes for social media marketing on other platforms.\u00a0\t<\/p>\n\n\n\t\t4. Video content will dominate\t<\/h2>\n\n\n\t\tExperts estimate that around 82% of all online content will be video content by 2022. This is likely due to the fact that video content is one of the most engaging content formats. And this genre is likely to dominate the social media landscape soon. Whether it\u2019s short content, such as TikTok and Firework videos, or longer videos on\u00a0YouTube<\/a>, video content is the future of social media. Instagram is also going to invest more in the expansion of IGTV in the near future. So brands should consider including this type of content into their social media strategy if it\u2019s relevant to them.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t