{"id":9948,"date":"2021-04-01T10:13:04","date_gmt":"2021-04-01T08:13:04","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&#038;p=9948"},"modified":"2026-05-18T11:27:05","modified_gmt":"2026-05-18T09:27:05","slug":"rituals","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/rituals\/","title":{"rendered":"Overvindelse af den st\u00f8rste dataudfordring"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Rituals<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Overvindelse af den st\u00f8rste dataudfordring<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Rituals_1.jpeg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTech &amp; Data\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >Rituals blev lanceret i 2000 og er gennem \u00e5rene vokset til et popul\u00e6rt brand for produkter til hjemmet og kosmetik.<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >M\u00e5let med deres kampagne tager udgangspunkt i deres ambition om l\u00f8bende v\u00e6kst: At \u00f8ge oms\u00e6tningen p\u00e5 deres prim\u00e6re markeder, Holland og Tyskland, og samtidig vokse i alle andre lande, hvor Rituals har til huse (Europa og USA). Hvordan? Ved at danne partnerskab med DEPT\u00ae og forbedre deres muligheder for at blive fundet organisk.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"fifty-fifty-asset\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Sidedubletter \u2013 en sand samtaledr\u00e6ber<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Hvert land har dets eget Rituals-website, hvilket er n\u00f8dvendigt for at sende produkterne til forskellige lande. Derfor er der ikke mindre end 22 dubletter alene af det engelske website. <br><br>Det er ikke s\u00e6rligt godt i forhold til din SEO, n\u00e5r du tager alt det gentagne indhold i betragtning, fragmenteringen i dom\u00e6neautoritet samt det store spild af crawl-budget med mere end en million sider. <br><br>For at give dig et eksempel er her, hvad der skete i praksis: Folk i Frankrig, der brugte franske s\u00f8getermer i deres s\u00f8gning, endte p\u00e5 et fransk website i Luxembourg. Den forkerte indeksering skyldtes det gentagne indhold og forkerte hreflang-tags. Som franskmand var det umuligt at gennemf\u00f8re en ordre p\u00e5 Luxembourgs websiteversion. Hvis du skiftede land p\u00e5 websitet, skiftede indholdet i din indk\u00f8bskurv derudover ikke automatisk til websitet i det land, hvor kunden har hjemme. S\u00e5 ender du med en tom indk\u00f8bskurv. <br><br>Det er en virkelig samtaledr\u00e6ber.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Rituals_2.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Rituals_3.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"fifty-fifty-asset\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >\u00d8gning af oms\u00e6tningen p\u00e5 deres prim\u00e6re markeder og samtidig vokse i alle andre lande<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Som et fors\u00f8g p\u00e5 at l\u00f8se dette problem begyndte vi en grundig rationalisering af Rituals-websites. Dette medf\u00f8rer en omfattende migrering af alle individuelle websites til \u00e9t .com-dom\u00e6ne med fokus p\u00e5, at indholdet kan indekseres, kan gennemg\u00e5s, er autoritativt og er brugbart. Vi holdt deadlinen i efter\u00e5ret for \u00f8je, s\u00e5 resultaterne kunne opn\u00e5s i vinters\u00e6sonen \u2013 den ultimative gaves\u00e6son for Rituals.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Rituals_5.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Rituals_6.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Sammenl\u00e6gning af websitesider, der ligner hinanden<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Ud over rationaliseringen skulle den rigtige internationale tagging tilf\u00f8jes (&#8220;hreflang&#8221; og Search Console). Og selvf\u00f8lgelig havde hvert sprog forskellige lande og valutaer. P\u00e5 grund af det store antal sider og dubletter kunne Google ikke finde de rigtige sider. Valget var at g\u00f8re \u00e9n version indekserbar pr. land\/valuta. Der blev taget h\u00f8jde for de f\u00f8lgende overvejelser:<\/p>\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li>Linkv\u00e6rdien for dubletterne kunne g\u00e5 tabt. Derfor blev 301-omdirigeringer flyttet fra dubletsiderne til den prim\u00e6re side.<\/li><li>Siderne, der ville forsvinde, skulle stadig v\u00e6re tilg\u00e6ngelige for kampagner og betaling. Det er derfor, der blev oprettet dubletter af de p\u00e5g\u00e6ldende sider. Men disse sidedubletter er ikke synlige i s\u00f8gemaskiner. Derudover blev der tilf\u00f8jet et &#8220;disallow&#8221; i robots.txt (for at sikre, at siden kan gennemg\u00e5s og indekseres) og, for fuldst\u00e6ndighedens skyld, et &#8220;noindex&#8221; p\u00e5 de &#8220;nye&#8221; sidedubletter.<\/li><\/ul>\n<\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Resultater<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Migreringen til \u00e9t .com-dom\u00e6ne skabte flere positive resultater:<\/p>\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li>Kraftigt forbedret indeksering<\/li><li>Crawl-budgettet blev brugt meget bedre<\/li><li>\u00d8get autoritet<\/li><li>Betaling p\u00e5 det website, de organisk tilgik<\/li><li>Oms\u00e6tningen voksede med 186 %, f\u00f8r Rituals&#8217; h\u00f8js\u00e6son (vinter)<\/li><\/ul>\n<\/div>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":823,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#08B305","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[81],"case-category":[42579],"award":[],"person":[567],"case-industry":[42584],"class_list":["post-9948","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Overvindelse af den st\u00f8rste dataudfordring - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Rituals was launched in 2000 and has grown into a must-have Home &amp; Body cosmetics brand over the years. 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