{"id":9944,"date":"2021-05-22T10:10:00","date_gmt":"2021-05-22T08:10:00","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&#038;p=9944"},"modified":"2026-05-15T14:28:44","modified_gmt":"2026-05-15T12:28:44","slug":"a-google-search-marketing-strategy-for-twenty-countries","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/a-google-search-marketing-strategy-for-twenty-countries\/","title":{"rendered":"En Google Search-marketingstrategi i tyve lande"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >JYSK<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >En Google Search-marketingstrategi i tyve lande<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/trend-vision-e1599476355411.jpeg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tBrand &amp; Media\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >JYSK er en ikonisk dansk detailk\u00e6de, der s\u00e6lger &#8220;alt til hjemmet&#8221;.<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Brandet blev stiftet i 1979, og selv om ejeren havde store dr\u00f8mme, havde han aldrig regnet med, at forretningen ville vokse s\u00e5 hurtigt. Det begyndte med \u00e9n butik i Danmark, men det er nu blevet til mere end 2.800 butikker i 52 lande verden over. P\u00e5 grund af den hurtige udvikling havde virksomheden brug for hj\u00e6lp til at udvikle en marketingstrategi for Google Search. De kontaktede DEPT\u00ae for at f\u00e5 assistance.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Forbedret digital kommunikation via Google<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Mange handlende f\u00e5r nu om dage inspiration og information gennem digital brandkommunikation. JYSK ville v\u00e6re en digital leder inden for dette omr\u00e5de. Det kan dog v\u00e6re sv\u00e6rt for st\u00f8rre, velkendte brands med international drift som f.eks. JYSK at etablere ensartede og m\u00e5lbare effekter fra deres investeringer i onlinemarketing som f.eks. Google Search. Derfor oprettede vi sammen en strategi for virksomhedens marketing p\u00e5 Google Search, der administreres fra \u00e9n central placering og <a href=\"https:\/\/www.deptagency.com\/insights\/\" type=\"link\" id=\"https:\/\/www.deptagency.com\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">inkluderer prognoser<\/a>. Det giver brandet de rigtige v\u00e6rkt\u00f8jer til at beslutte, hvor de skal fokusere deres budget og ressourcer, s\u00e5 de kan maksimere deres afkast.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"fifty-fifty-asset\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >En strategi for Google Search, der er gennemsigtig og giver mulighed for at udarbejde prognoser<\/p>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/93522.jpeg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/90963.jpeg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Optimering baseret p\u00e5 en samlet global strategi<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Det var en stor og kompliceret opgave, s\u00e5 det stod klart, at uanset hvilken l\u00f8sning vores team sammensatte, skulle den kunne h\u00e5ndtere kompleksiteten, men p\u00e5 samme tid v\u00e6re handlingsrettet og automatisere processer, hvor der var mulighed for det. Det f\u00f8rste trin i en handlingsorienteret l\u00f8sning var at designe en solid Google Ads-kontostruktur, som kunne levere et st\u00e6rkt <a href=\"https:\/\/www.deptagency.com\/insights\/\" type=\"link\" id=\"https:\/\/www.deptagency.com\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">data<\/a>fundament, s\u00e5 virksomheden kunne tr\u00e6ffe beslutninger ud fra den indsigt, der blev genereret. Vi skabte derfor harmoni p\u00e5 tv\u00e6rs af de forskellige lande og kategorier ved at afstemme virksomhedens strategi for Google Search globalt og samarbejde med \u00e9n indf\u00f8dt specialist pr. marked.\u00a0<br><br>Vi segmenterede derefter virksomhedens shoppingkampagner og udbyggede m\u00e6ngden af s\u00f8geord, der blev brugt pr. marked, for at sikre, at JYSKs annoncer var mere effektive. Vi automatiserede ogs\u00e5 virksomhedens tekst- og shoppingannoncer p\u00e5 Google for at g\u00f8re denne proces mere effektiv. Derudover satte vi tredjepartsv\u00e6rkt\u00f8jet DataFeedWatch i spil for l\u00f8bende at optimere og forbedre indholdet i JYSKs produktfeeds, s\u00e5 vi kunne g\u00f8re brandet mere effektivt p\u00e5 Google Shopping. Det bet\u00f8d, at en r\u00e6kke attributter, f.eks. titler, blev forbedret ved at tilf\u00f8je synonymer til individuelle produkttyper. Det er stort set umuligt at overv\u00e5ge tyve konti manuelt, og der blev derfor ogs\u00e5 implementeret en r\u00e6kke forskellige scripts, der konstant tjekkede, om der var uregelm\u00e6ssigheder eller defekte webadresser. Sidst, men ikke mindst, gennemgik vores specialister virksomhedens eksisterende konfiguration, s\u00e5 de kunne \u00e6ndre forkerte indstillinger og tilf\u00f8je manglende udvidelser.<br><br>Ved at optimere virksomhedens kampagner skabte vi komplekse kvalitetsdata, som <a href=\"https:\/\/www.deptagency.com\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">algoritmer<\/a> kan bruge til at optimere marketingbudgettet. Vores team kunne g\u00f8re dette ved at analysere hele kunderejsen og bruge tilskrivninger til at rykke budgettet til omr\u00e5der, som ville give et st\u00f8rre investeringsafkast. Vi gjorde ogs\u00e5 brug af budadministration for at undg\u00e5 budgetbegr\u00e6nsninger.<br><\/p><\/div>\n\t\n\t<\/div>\n\n<div class=\"block-stats-and-copy is-text-left\">\n\t\n\t\n\t\n\t<ul\n\t\tclass=\"block-stats-and-copy__cards is-content-left\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t33%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tstigning i ROAS\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t99%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tstigning i oms\u00e6tningen\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t72%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tstigning i antallet af bes\u00f8g i butikker efter Google-s\u00f8gning\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Fra mavefornemmelse til fakta<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Med en stor investering i digitale medier p\u00e5 tv\u00e6rs af tyve markeder opn\u00e5ede JYSK og DEPT\u00ae store resultater takket v\u00e6re nye data og en specialiseret og landefokuseret udf\u00f8relse af s\u00f8gemarketing. Brandet kan nu nemt se effekten af indsatsen inden for Google-marketing. Det gav dem mulighed for at fokusere deres budget og ressourcer og dermed maksimere afkastet:<\/p>\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li>Deres ROAS voksede med 33 %.<\/li><li>Oms\u00e6tningen voksede med 99 %. <\/li><li>Antallet af betalte Google-s\u00f8gninger, der f\u00f8rte til bes\u00f8g i butikken (hvor dette kunne m\u00e5les), voksede med 72 %<\/li><li>Omnichannel-investeringsafkastet voksede med 41 %<\/li><li>Denne digitale strategi genererer 58 % af JYSKs samlede v\u00e6kst, hvor onlinesalget har krydset en k\u00e6mpe milep\u00e6l p\u00e5 en milliard danske kroner i det seneste finans\u00e5r.<\/li><\/ul>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Udstyret med viden og v\u00e6rkt\u00f8jer til digital marketing, som fungerer p\u00e5 tv\u00e6rs af tyve lande, kan JYSK skabe acceleration i deres forretning..\u00a0<\/p>\n<\/div>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":3198213,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#08B305","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"case-category":[42576],"client":[1183],"award":[],"person":[567],"case-industry":[42592],"class_list":["post-9944","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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