{"id":4245713,"date":"2024-09-11T21:28:10","date_gmt":"2024-09-11T19:28:10","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&p=4245713"},"modified":"2024-09-18T15:43:02","modified_gmt":"2024-09-18T13:43:02","slug":"behind-the-scenes-tour-of-a-rebrand","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/behind-the-scenes-tour-of-a-rebrand\/","title":{"rendered":"Behind-the-scenes tour of a rebrand"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/a>\n\t\tDocusign\t<\/h2>\n\t\tBehind-the-scenes tour of a rebrand\t<\/h1><\/div>\n\n
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\n\t\n\t\tDocusign tirelessly built its brand identity with its internal team over several months, and there was much to be said about the early mornings and late nights creating it.\u00a0

BASIC\/DEPT\u00ae came in to tell the behind-the-scenes story and give the public a peek behind the proverbial curtain.\u00a0\t<\/p><\/div>\n\n
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\n\t\t\n\t\tBringing agreements to life\u00a0\t<\/h2>\n\t\t\t\t\t
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\n\t\tWe set out to resonate with disparate audiences: Docusign users, the press, potential investors, the design community, and anyone interested in how a brand refreshes itself for the future.

An immersive online storytelling experience invites you to tour their new identity through core elements: typography, motion, sound, graphical elements, and, of course, the new logo. A \u201cmuseum-style\u201d flow gave visitors the freedom to explore. In the process, they could learn how every detail was considered to create a new narrative around a theme of agreement.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t