{"id":4226126,"date":"2023-12-11T20:13:22","date_gmt":"2023-12-11T18:13:22","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/creating-digital-narratives-for-luxury-timepieces\/"},"modified":"2025-07-09T15:13:07","modified_gmt":"2025-07-09T13:13:07","slug":"creating-digital-narratives-for-luxury-timepieces","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/creating-digital-narratives-for-luxury-timepieces\/","title":{"rendered":"Creating digital narratives for luxury timepieces"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Jaeger-LeCoultre<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Creating digital narratives for luxury timepieces<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/12\/jaeger-1.jpeg\"\n\t\t\t\t\talt=\"Jaeger Le Coultre watch\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tCommerce\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Swiss watchmaking brand Jaeger-LeCoultre has a long-standing reputation for precision engineering and detailed craftsmanship. Its latest releases promised to redefine the watchmaking standards.\u00a0<br><br>To translate its legacy into a digital narrative, the brand turned to Dogstudio\/DEPT\u00ae. Through our partnership, we created scroll-triggered stories and immersive 3D films that introduced the new watch models.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >A masterpiece on your wrist<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>The Reverso Hybris Mechanica Calibre 185 emerged as proof of the brand\u2019s precision. Showcasing 11 complications, 12 patents, and a remarkable four-faced design, this masterpiece and the two that followed set a new benchmark in the industry.<br><br>We turned these timepieces into engaging web-based narratives to captivate and educate the audience about the craftsmanship and innovation behind them. There, we carefully combined storytelling, interactivity, and advanced technologies.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/12\/jaeger-3.jpeg\"\n\t\t\t\t\talt=\"Jaeger broken into difference pieces\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Crafting a digital narrative<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>To create an interactive journey, we designed the web pages to reveal the story as the user scrolls. Each scroll presented a layer of information, such as craftsmanship details, innovative complications, and the historical significance of the watches.\u00a0<br><br>One of the main challenges was to balance the amount of technical information with user-friendly and captivating storytelling.\u00a0<br><br>To address it, we curated the content, ensuring that the narratives remained informative and engaging. And the combination of textual information and high-resolution images greatly enhanced them and enriched the <a href=\"https:\/\/www.deptagency.com\/en-dk\/service\/experience\/\">user experience<\/a>.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"893415402\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Going into an immersive experience<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>The 3D films were a cornerstone of the project, offering an immersive glimpse into the watches&#8217; complexities and serving as a visual testament to the mastery behind them.<br><br>To make it authentic, we leveraged state-of-the-art rendering techniques. It allowed us to showcase the mechanical combination within each timepiece and highlight the delicate movement of gears.\u00a0<br><br>Presenting a seamless watch unfolding in video format for both the keynote and mobile-friendly website was challenging, especially regarding loading time.<br><br>To overcome this, we created a custom video compressor. This solution detected steady pixels, rendering them only when needed. It helped us to optimise the video size without compromising quality.<\/p><\/div>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"Explore how digital storytelling and immersive 3D films redefine the luxury watch industry.","protected":false},"author":94,"featured_media":4216202,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[40050],"case-category":[42577],"award":[],"person":[687],"case-industry":[42592],"class_list":["post-4226126","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating digital narratives for luxury timepieces - 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