{"id":4220463,"date":"2024-01-04T16:39:54","date_gmt":"2024-01-04T14:39:54","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&p=4220463"},"modified":"2024-06-12T11:10:50","modified_gmt":"2024-06-12T09:10:50","slug":"inspiring-audiences-through-real-stories","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/inspiring-audiences-through-real-stories\/","title":{"rendered":"Inspiring audiences through real stories"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/a>\n\t\teBay\t<\/h2>\n\t\tInspiring audiences through real stories\t<\/h1><\/div>\n\n
\n\t\n\n\t\t\t\t\t<\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n
\n\t\n\t\tWith an inventory of millions \u2013 far larger than any competitor \u2013 and upwards of 20 million active users, eBay is a leader in the car parts and accessories (P&A) market.\u00a0

But not a brand to rest on its laurels, eBay wanted to defend its market share and turned to DEPT\u00ae to engage its vast audience through a single 360-degree through-the-line campaign.\u00a0

It was its biggest of 2023 nonetheless, achieving a 4ppt increase in category awareness, a 3ppt increase in perception scores, and a 2ppt increase in market share.\t<\/p><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tDespite its extensive inventory, eBay wasn\u2019t top of mind among its community. Customers eventually came to eBay after failing to find what they were looking for with competitors.\u00a0

Our campaign aimed to hero eBay’s unrivalled inventory and the value it offers, convincing audiences to choose eBay first.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t