{"id":4212961,"date":"2023-11-06T10:58:00","date_gmt":"2023-11-06T08:58:00","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&#038;p=4212961"},"modified":"2025-06-25T14:01:48","modified_gmt":"2025-06-25T12:01:48","slug":"take-off-to-the-cloud-website-migration-to-adobe-experience-manager","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/take-off-to-the-cloud-website-migration-to-adobe-experience-manager\/","title":{"rendered":"Take off to the cloud: website migration to Adobe Experience Manager"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Edelweiss Air<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Take off to the cloud: website migration to Adobe Experience Manager<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/11\/airplane-wing-clouds.jpg\"\n\t\t\t\t\talt=\"View of an airplane wing against clouds and sunlight.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTech &amp; Data\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >Swiss company Edelweiss Air AG, part of the <a href=\"https:\/\/www.deptagency.com\/insight\/lufthansa-partners-with-dept\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lufthansa Group<\/a>, faced the challenge of replacing its legacy content management system (CMS). <\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >By migrating the website to Adobe Experience Manager in the Cloud (AEM), DEPT\u00ae helped their team <a href=\"https:\/\/www.deptagency.com\/solutions\/customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">find a CX solution<\/a> to lay the foundation for growth and innovation.<br><br>Throughout Edelweiss Air and DEPT\u00ae&#8217;s relationship, we&#8217;ve achieved many milestones, including launching a booking platform, UI redesigns, and developing an online strategy. <br><br>When Edelweiss&#8217;s CMS reached &#8220;end of support&#8221; in 2023,  a migration project was necessary.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/1.-Edelweiss_Mockup.jpg\"\n\t\t\t\t\talt=\"Laptop on a small table with trees in the background displaying the Edelweiss website.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Technical migration<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>The migration&#8217;s biggest challenge was transferring the existing content and front-end components to AEM as 1:1 as possible. <br><br>Numerous lists, forms, and flight information from external data sources needed to be re-implemented. Despite these complex changes, we managed to maintain Lighthouse and Google Analytics KPIs. <br><br>Our <a href=\"https:\/\/www.deptagency.com\/partner\/adobe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe specialists<\/a> created around 2,000 pages, using several thousand images, in two languages in just three months.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1094682857\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"end\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >UX &amp; Design<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Based on user data, the current UX\/UI was effective, so we decided to retain the design, choosing to refresh UI elements here and there. <br><br>To optimise the UX, we completely redesigned mobile navigation and added a country-language switch to the header. The goal was to keep the general look and feel so that users didn&#8217;t notice a dramatic UX\/UI change. <br><br>Adobe&#8217;s Asset Manager with integrated dynamic media AI helped us manage the website more efficiently. We could crop for different formats automatically for all images, saving the team countless image editing hours.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/4.-Edelweiss_Mobile-Screens_2.jpg\"\n\t\t\t\t\talt=\"Three mobile screenshots showing different pages of the Edelweiss website\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"start\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Well-thought-out structure<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>In addition to content, URL, and DAM analysis, we also revamped their SEO. <br><br>A new tracking concept for GA4 was implemented to understand users&#8217; interactions with the website better. The entire website was converted to multi-country, multi-language to allow for future expansion into new markets.  <br><br>SEO-optimised pages can now be rolled out quickly in different languages for different countries via a master template.<br><br>Thanks to the successful migration to AEM, Edelweiss Air can continue its internationalisation process.<br><br>The collaboration between Edelweiss Air and DEPT\u00ae, involving teams in various locations, including the Netherlands, North Macedonia, India, and Switzerland, successfully updated the dated infrastructure and gave the team a modern CMS to grow with.  <\/p><\/div>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4294325,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[39725],"case-category":[42579],"award":[],"person":[687],"case-industry":[42594],"class_list":["post-4212961","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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