{"id":4212625,"date":"2023-11-14T16:32:52","date_gmt":"2023-11-14T14:32:52","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/get-smart-with-philips-hue\/"},"modified":"2023-11-20T14:45:16","modified_gmt":"2023-11-20T12:45:16","slug":"get-smart-with-philips-hue","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/get-smart-with-philips-hue\/","title":{"rendered":"Get smart with Philips Hue"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/a>\n\t\tPhilips\t<\/h2>\n\t\tGet smart with Philips Hue\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tPhilips Hue is a popular smart lighting brand known for its wide range of connected lights, lamps, and accessories that can be controlled through a smartphone app.

To increase brand awareness and showcase the versatility of Philips Hue products in an everyday environment, DEPT\u00ae launched an influencer marketing campaign<\/a> on social media.\t<\/p><\/div>\n\n
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\n\t\tSignify challenged us to showcase the functionalities and versatility of Philips Hue products in an everyday environment for the Benelux market. In addition to increasing awareness and brand consideration, Signify also wanted to have the usage rights of all content created for their online channels and paid media.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t