{"id":4212605,"date":"2024-10-06T18:37:00","date_gmt":"2024-10-06T16:37:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/make-your-move-with-an-older-generation-of-influencers\/"},"modified":"2025-06-23T10:14:55","modified_gmt":"2025-06-23T08:14:55","slug":"make-your-move-with-an-older-generation-of-influencers","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/make-your-move-with-an-older-generation-of-influencers\/","title":{"rendered":"Make your move with an older generation of influencers\u00a0"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Opendoor<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Make your move with an older generation of influencers\u00a0<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/11\/retirment-house-influencers.jpg\"\n\t\t\t\t\talt=\"A group of older men and women stand in the doorway of a house with their arms around eachother, smiling.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tBrand &amp; Media\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >Working alongside four influential \u201cgranfluencers,\u201d DEPT\u00ae helped Opendoor reach millions of users on Instagram and TikTok with a simple message: Make Your Move.\u00a0<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Opendoor is a real estate disruptor, letting homeowners buy and sell their homes without the hassle of the traditional real estate process.\u00a0<br><br>The Opendoor marketing team wanted a social campaign to generate buzz and reach new audiences. With a positive message around taking chances and making moves, they sought to position their brand as authentic, joyful, and influential.\u00a0<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Speaking across generations\u00a0<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>We set three goals with Opendoor: <\/p>\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li><strong>Connect the generations<\/strong>. From Baby Boomers to Millennials (and even Gen Z), we tapped into the influencer&#8217;s audiences and let their voices shine.<\/li><li><strong>Start a conversation.<\/strong> By highlighting stories and advice from older generations, viewers were inspired to make bold moves.<\/li><li><strong>Tell a story.<\/strong> All content was thoughtfully captured to be engaging, with a simple but impactful story.<\/li><\/ul>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>The rising popularity of influencers over the age of 55 (aptly named \u201cgranfluencers\u201d) coincided perfectly with Opendoor\u2019s goals of reaching this audience. This is why we immediately loved the idea of featuring granfluencer\u2019s incredible stories about taking chances and making moves. Their unique perspectives could inspire future move-makers of all generations, empowering them to make their move hassle-free with Opendoor.\u00a0<br><br>We worked with our cast of four granfluencers to share their authentic stories with themes around simplifying life and embracing the new.\u00a0<br><br>Whether they\u2019d sold or bought a house with Opendoor or not, our cast had unique stories and advice to pass on to a younger generation.<\/p>\n<\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"873789745\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"ec56be8d\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"ec56be8d\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">I open the door. We&#8217;re a retirement house \u2014 the internet\u2019s favorite grand influencers. Come on in and take a tour. And yes, we made cookies.\n\nWelcome to our backyard. We love to sit out here, play cards, sip chacha, and gossip. You know the vibe? Love it.\n\nSo why did you all make a move?\nWe always dreamed of living together and showing the world that you can live your best life at any age. And thanks to Opendoor, it\u2019s never been easier to start the buying or selling process.\n\nWhat moves did you make?\nWell, we left our old lives behind to make it big on social media. Then we found this gorgeous house \u2014 and paid all cash for it. Being an influencer has its perks.\n\nWhat advice would you give to a future move-maker?\nKeep it simple, silly. Make a move plan and move quickly. Use Opendoor to get a preliminary offer, then get to planning.\n\nDownload the Opendoor app to start your home search. Amazing.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"end\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >We cast @RetirementHouse as our comedians<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Retirement House is run by creators Adi Azran and Brandon Chase. They perform scripted sketches, parodying content houses to illuminate the gaps and comedic misunderstandings between generations.\u00a0<br><br>We collaborated with Retirement House to give a home tour while they discussed their reason for moving: to reinvent themselves as influencers!\u00a0<br><br><em>Retirement House\u2019s advice: Keep it simple, silly!<\/em><\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"873793004\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"2a1d7bc8\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"2a1d7bc8\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">Hi, Opendoor. I&#8217;m Colleen.\n\nI&#8217;ve been a move-maker, and I\u2019ll continue to be one \u2014 at the age of 69.\n\nThe store I owned and worked in for 23 years was closing, so that\u2019s when I made my move. I changed careers. I became a model, wanting to take older women with me on this journey \u2014 a journey that would ease this stage of life.\n\nI was looking for a way we could face the difficulties with joy and happiness, with security and reliability. Opendoor wasn\u2019t there for me back then, but it is now \u2014 and I can\u2019t wait for this next adventure.\n\nMy advice, if you\u2019ll take it? Don\u2019t ever let a number define who you are or the course of your future.\n\nI\u2019ve made my move. Now it\u2019s your turn. Make yours.\nMake that move with Opendoor.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >We cast @Colleen_Heidemann as our beauty rebel<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Colleen Heidemann entered the beauty world at 69, shattering stereotypes about aging and beauty. She was recently interviewed for Vogue Japan and is one of the most popular influencers for beauty lovers.\u00a0<br><br>We partnered with her to tell her authentic story of a late-in-life career change. She shared words of encouragement to our audience that it\u2019s never too late to make a move (and how Opendoor makes it easier than ever.)<br><br><em>Colleen\u2019s advice: Don\u2019t ever let a number define who you are!<\/em><\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"873797922\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"2dd862bb\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"2dd862bb\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">Hi, Opendoor. I&#8217;m Ting.\n\nOur house held cherished memories, but climbing the stairs became a challenge. That\u2019s when I made my move. I knew I wanted to live in an apartment with easy access to everything.\n\nAt that time, a cash offer from Opendoor would have been so helpful.\n\nMy advice? Whether you&#8217;re looking to downsize or purchase your first home, Opendoor can help you confidently step into the next chapter of your life.\n\nI made my move \u2014 now it\u2019s your turn.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >We cast @TingMyStyle as our thoughtful poet<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>As Ting Ma aged, the stairs in her home became a challenge. She decided to make a big jump and transition from her spacious family home into city apartment life, fully embracing the perks of her new lifestyle.\u00a0<br><br>We partnered with Ting for her soulful scripts, reflective captions, and her ability to authentically share her heart through her writing about her moves to make life easier after a knee injury.<br><br><em>Ting\u2019s advice: Opendoor can confidently help you step into the next chapter of your life.<\/em><\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"873799141\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"7ee88513\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"7ee88513\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">Hello, Opendoor. My name is Sharron. I&#8217;m a move-maker.\n\nWhen I gained over a hundred pounds, I knew I wanted to change my life \u2014 to become a better version of myself. I was depressed and unhealthy. That\u2019s when I made my move.\n\nI knew I wanted to get in better shape. I started a running group, kept up with my active sons, and aimed for a healthier lifestyle.\n\nFor others, that move might look different \u2014 like getting your home in shape so you have a stable environment to work on personal growth and goals.\n\nMy advice? If you want to make a move, get out of your head and do it. Whether it\u2019s a small change or something bigger, like relocating, it\u2019s never too late to live the life you want.\n\nIf you&#8217;re ready to make a move that\u2019s fast, convenient, and simple, Opendoor makes it easy with all-cash offers and hassle-free moves.\n\nI made my move. Now it\u2019s your turn.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-b-space\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >We cast Sharron (@ArrayOfFaces) as our visual storyteller<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>One of Sharron\u2019s largest moves she made in her life was her fitness journey! Wanting to keep up with her adult sons, she made a lifestyle change and encouraged people to embrace life changes of their own\u2013with the support of Opendoor.<br><br><em>Sharron\u2019s advice: get out there and do it\u2026 it&#8217;s never too late to lead the life you want!<\/em><\/p><\/div>\n\t\n\t<\/div>\n\n<div class=\"block-stats-and-copy is-text-left\">\n\t<p\tclass=\"text text-sans-48 block-stats-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Top results<\/p>\n\t\n\t\n\t<ul\n\t\tclass=\"block-stats-and-copy__cards is-content-left\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t95.2k\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tTotal engagements \t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t4.3m\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tImpressions\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t2.2%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tEngagement rate\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":4210468,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[41371],"case-category":[42576],"award":[],"person":[17058],"case-industry":[42583],"class_list":["post-4212605","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Featured work: Opendoor influencer marketing campaign - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Working alongside four influencers, Opendoor reached over five million users on Instagram and TikTok. See how DEPT\u00ae helped.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-dk\/case\/make-your-move-with-an-older-generation-of-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured work: Opendoor influencer marketing campaign - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Working alongside four influencers, Opendoor reached over five million users on Instagram and TikTok. 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