{"id":4193312,"date":"2024-10-05T08:57:52","date_gmt":"2024-10-05T06:57:52","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&p=4193312"},"modified":"2024-10-17T08:58:08","modified_gmt":"2024-10-17T06:58:08","slug":"an-eye-catching-new-sub-brand-for-a-classical-insurance-fund","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/an-eye-catching-new-sub-brand-for-a-classical-insurance-fund\/","title":{"rendered":"An eye-catching new sub-brand for a classical insurance fund"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/a>\n\t\tDSA\t<\/h2>\n\t\tAn eye-catching new sub-brand for a classical insurance fund\t<\/h1><\/div>\n\n
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\n\t\n\t\tDin Sundhedsfaglige A-Kasse (DSA) is the Danish unemployment insurance fund that provides individuals security in their work life. Today, DSA offers everything from salary insurance and unemployment benefits to discounts, social events, and more. To recruit students earlier in their careers, DSA joined forces with DEPT\u00ae to create a campaign site for their new sub-brand that resonates with this new audience.\u00a0

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\n\t\t\n\t\tEngaging a younger audience\t<\/h2>\n\t\t\t\t\t
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\n\t\tOur challenge was creating a distinctive universe to capture a younger audience. DSA proposed to team up with the Danish artist HuskMitNavn, celebrated for his humorous and political illustrations, to develop an interactive and distinct campaign site that entices students to become a member and enjoy what DSA has to offer. The playful illustrations speak to DSA\u2019s value proposition of making everyday life easier through social events and discounts, when you become a member.\u00a0Differentiating from traditional and classical cues, the illustrations set out to redefine the way we engage with a young audience, through bold colors and playful characters. We embraced DSA\u2019s identity by sticking to its pink and blue colors. To ensure that the campaign site stood out to students, we showcased whimsical characters in combination with bold colors to communicate a youthful feeling and spark curiosity.\u00a0
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