{"id":4166847,"date":"2023-04-11T18:21:53","date_gmt":"2023-04-11T16:21:53","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&p=4166847"},"modified":"2024-01-18T15:41:23","modified_gmt":"2024-01-18T13:41:23","slug":"converting-subscribers-into-customers-with-personalised-nurturing","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/converting-subscribers-into-customers-with-personalised-nurturing\/","title":{"rendered":"Converting subscribers into customers with personalised nurturing\u00a0"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/a>\n\t\tsmart\t<\/h2>\n\t\tConverting subscribers into customers with personalised nurturing\u00a0\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tIn 2022, smart broke into the electric vehicle market and unveiled its smart #1 model.\u00a0

Leveraging Adobe Journey Optimizer, DEPT\u00ae\u2019s marketing automation team was able to convert 7.2% of their database into pre-orders.\u00a0\t<\/p><\/div>\n\n
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\n\t\t\n\t\tSmart is going fully electric & e-commerce\u00a0\t<\/h2>\n\t\t\t\t\t
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\n\t\tIn 2022, smart went fully electric, rebranding as a leader in the EV market. To kick off this new era, they needed to create excitement around the unveiling, generate leads and then ultimately convert those leads into pre-orders.

At the same time, they invested heavily in e-commerce. While select dealers would remain, they wanted to sell most of the cars online. This big shift in architecture added extra complexities across their tech stack.\u00a0

With two monumental changes happening at once, smart needed a sophisticated digital marketing strategy<\/a> and robust technology to support it.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t