{"id":4148573,"date":"2023-02-20T09:55:00","date_gmt":"2023-02-20T07:55:00","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&p=4148573"},"modified":"2023-07-20T11:04:56","modified_gmt":"2023-07-20T09:04:56","slug":"creating-a-framework-for-social-content-that-wins-over-gen-z","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/creating-a-framework-for-social-content-that-wins-over-gen-z\/","title":{"rendered":"Creating a framework for social content that wins over Gen Z"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/a>\n\t\tGoogle Workspace\t<\/h2>\n\t\tCreating a framework for social content that wins over Gen Z\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tGoogle Workspace is probably a tool you use daily. More than 3 billion people all over the world use Docs, Slides, Sheets, or one of the other tools available on the platform.\u00a0

To make sure that Gen Z, who are just now entering the workforce, was taking advantage of Google Workspace, the team at DEPT\u00ae helped create a strategy for reaching a notoriously hard-to-reach audience.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tOn brand and on culture\t<\/h2>\n\t\t\t\t\t
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\n\t\tOur team has been working with Google since 2019 to help them remain on the cutting edge of culture and conversation\u2013with work driving social activations.

Through the four years our team has worked with Google, our partnerships have grown organically and expanded to other brands under the Google umbrella, including Google Maps, Google Shopping, Google Social Labs, and, of course, Google Workspace.

Working with Google Workspace required our team to draw upon their extensive experience reaching Gen Z, the digitally native generation that is notoriously hard to reach.\u00a0\u00a0

To ensure that the brand was successfully reaching Gen Z, we helped Google Workspace create a social strategy with an end goal of making their social channels the #1 must-follow accounts for the latest in Workspace productivity hacks.
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