{"id":4139138,"date":"2024-10-11T16:54:25","date_gmt":"2024-10-11T14:54:25","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&p=4139138"},"modified":"2024-10-16T16:54:38","modified_gmt":"2024-10-16T14:54:38","slug":"levelling-up-usability-for-an-excellent-experience","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/levelling-up-usability-for-an-excellent-experience\/","title":{"rendered":"Levelling up usability for an excellent experience"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/a>\n\t\tGUBI\t<\/h2>\n\t\tLevelling up usability for an excellent experience\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tFounded in 1967, GUBI is a Danish design house famous for its daring, elegant and timeless collection of furniture, lighting, and interior objects sold worldwide. In their own words, \u201cGUBI brings forgotten icons of the past together with tomorrow\u2019s classics\u201d. The brand, a leader in the Danish design scene, approached DEPT\u00ae to help optimise the usability of the upholstery section on their website.\t<\/p><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
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\n\t\t\n\t\tThe starting point\t<\/h2>\n\t\t\t\t\t
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\n\t\tWhen we started the project, GUBI Upholstery<\/a> was an already visually stunning website with a heavy focus on explorative experience, designed by digital agency Limbo. However, the site was lacking usability, leaving the users with poor navigation options and difficult paths to find the right fabric for their furniture model.

Our goal, therefore, was to optimise the usability, enabling users to easily navigate, filter, and order samples, while at the same time keeping the visual and immersive experience of the upholstery section.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t