{"id":4132413,"date":"2024-10-09T16:57:43","date_gmt":"2024-10-09T14:57:43","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&p=4132413"},"modified":"2024-10-16T16:57:59","modified_gmt":"2024-10-16T14:57:59","slug":"adopting-an-omnichannel-strategy-for-jysk","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/adopting-an-omnichannel-strategy-for-jysk\/","title":{"rendered":"Adopting an omnichannel strategy for JYSK"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/a>\n\t\tJYSK\t<\/h2>\n\t\tAdopting an omnichannel strategy for JYSK\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tAs a long-standing DEPT\u00ae client we have supported with an array of projects, JYSK takes the spotlight once again with another notable success story. The furniture and houseware retailer is Denmark\u2019s largest retail chain, with over 3,100 stores in 49 countries. Over the last 6 months, DEPT\u00ae has worked in close collaboration with both JYSK and Google to help with the brand\u2019s paid search efforts to continuously optimise JYSK\u2019s business. We conducted an online-to-offline bid strategy test in the brand\u2019s country of origin, Denmark.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tThe challenge: driving store visits\t<\/h2>\n\t\t\t\t\t
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\n\t\tOver the past few months, the SEA team at DEPT\u00ae has been working closely with both JYSK and Google in an attempt to steer bidding towards increasing both online transactions, as well as driving offline store visits. In a time of economic uncertainty, retailers are facing even more of a struggle to fight decreasing footfall. This made the challenge for DEPT\u00ae greater and much more crucial to solve.

Although JYSK has a considerable online presence, the majority of its revenue still comes from bricks-and-mortar, in-store purchases. While calculating online and offline sales may appear simple, the numerous metrics and cases of double tracking that would arise within JYSK\u2019s Google Ads account meant that the task was not as straightforward as it may seem. Moreover, JYSK was not able to accurately track the influx of customers in store. Historically, the focus has been on optimising easier-to-measure online transactions, but in order to guide JYSK towards a more omnichannel approach and achieve the best results, we were determined to solve the challenge.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t