{"id":4105757,"date":"2024-10-10T16:56:18","date_gmt":"2024-10-10T14:56:18","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&p=4105757"},"modified":"2024-10-16T16:56:33","modified_gmt":"2024-10-16T14:56:33","slug":"a-brand-new-design-for-gant","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/a-brand-new-design-for-gant\/","title":{"rendered":"A brand new design for GANT"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/a>\n\t\tGANT\t<\/h2>\n\t\tA brand new design for GANT\t<\/h1><\/div>\n\n
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\n\t\n\t\tWhen our design team first sat down with GANT, the fashion brand had defined a new, transitional strategy: it was time to move towards a more modern brand feel and start appealing to a younger audience. With this in mind, GANT asked DEPT\u00ae to create a new website. What started as website design steadily grew into a whole new visual identity for all of GANT\u2019s digital touchpoints.\t<\/p><\/div>\n\n\n\t
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\n\t\t\n\t\tCapturing the brand\u2019s core values\t<\/h2>\n\t\t\t\t\t
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\n\t\tWe started from scratch, exploring how to incorporate GANT\u2019s four core values \u2014 creativity, community, courage and confidence \u2014 into the design. Setting GANT apart from other fashion brands with an e-commerce solution was crucial. By translating confidence and courage into a bold, no-nonsense design with prominent images and strong colours, we created a visual expression of the brand\u2019s values. Similarly, instead of showing off the logo, we dared to be different and decided to tone it down.

In addition to the brand\u2019s values, we needed to make sure that GANT’s unique style also came across clearly in the new design.

Preppy fashion, with its collegiate roots and characteristic neat apparel, was a key source of inspiration for GANT, and college students embracing the style would often combine classic outfits with bold details or statement pieces to stand out from the crowd. Tapping into this idea, we wanted to play with contrasts to create the combination of classic and bold inherent to the brand\u2019s identity.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t