{"id":4090228,"date":"2022-04-27T08:59:44","date_gmt":"2022-04-27T06:59:44","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&p=4090228"},"modified":"2023-07-20T11:06:06","modified_gmt":"2023-07-20T09:06:06","slug":"a-unique-web3-experience-for-hmbeyond","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/a-unique-web3-experience-for-hmbeyond\/","title":{"rendered":"A unique Web3 experience for H&Mbeyond"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/a>\n\t\tH&Mbeyond.\t<\/h2>\n\t\tA unique Web3 experience for H&Mbeyond\t<\/h1><\/div>\n\n
\n\t\n\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/video>\n\t\t\t<\/div>\n\n\t<\/div>\n\n
\n\t\n\t\tH&Mbeyond is the innovation hub of the well-known Swedish fashion company H&M Group. Together with startups and innovators, its team drives forward future-oriented projects. After speaking at DEPT\u00ae\u2019s 2021 Meta Festival<\/a>, Head of H&Mbeyond, Oliver Lange, approached us to create the first-of-its-kind, Metaverse project for the H&M brand: the Virtual Showroom.\t<\/p><\/div>\n\n
\n\t
\n\t\t\n\t\tA central point for meaningful exchanges
\t<\/h2>\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tIn keeping with the current zeitgeist, H&Mbeyond approached us with the idea of expanding H&M’s physical showrooms with a digital showroom. Based on the former, it should reflect the brand’s identity and values, just virtually instead of physically. A space without opening hours, where a wide variety of target audiences such as influencers and stylists, customers, employees, and the press can meet and learn more about H&M and its collections. The Virtual Showroom was to serve as a central point for meaningful exchanges in an immersive environment. Targeted tours by the H&M showroom team were intended to inform the audience about current trends and topics such as sustainability and new, innovative materials.\t<\/p><\/div><\/div>\n\n
\n\t\tThe number of visitors, countries of origin and the average time spent in the individual areas (which can be helpful for future brand activations), were defined as KPIs for this new showroom. KPIs including click rates of downloadable materials and qualitative feedback from showroom guests and media stakeholders are to follow soon.
\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t