{"id":3999333,"date":"2022-03-02T09:24:24","date_gmt":"2022-03-02T07:24:24","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&p=3999333"},"modified":"2025-12-02T10:45:11","modified_gmt":"2025-12-02T08:45:11","slug":"hvordan-20-ars-brandhistorie-gav-20-stigning-i-brand-awareness","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/hvordan-20-ars-brandhistorie-gav-20-stigning-i-brand-awareness\/","title":{"rendered":"Et dansk brand elsket af gamere verden over"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/a>\n\t\tSteelSeries\t<\/h2>\n\t\tEt dansk brand elsket af gamere verden over\t<\/h1><\/div>\n\n
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\n\t\n\t\tSteelSeries has been a leader in e-sports gear for 20 years, and its contribution to e-sports gear has changed the game forever. The brand can pride itself on trophy-like achievements such as creating the world\u2019s first ever glass mousepad and designing the most awarded headset in gaming. Having cemented its position as an e-sports pioneer, SteelSeries turned to DEPT\u00ae to help tell its ‘Glory Story’ in celebration of the brand’s 20th anniversary. \t<\/p><\/div>\n\n\n\t
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\n\t\tUntil 2021, SteelSeries\u2019 rapid growth had mainly been driven organically by its unparalleled product performance. The successful brand hadn\u2019t started exploring the golden opportunities connected to claiming its brand story and basing it on its unique history and the immense role the brand has played, and continues to play, as a challenger of the status quo in the world of e-sports gaming gear.

As SteelSeries reached its 20th anniversary in 2021, it became clear that there was no better time for the brand to tell the world its Glory Story<\/em>. For two decades, SteelSeries had fuelled the gaming industry by creating innovative new products, designed specifically for e-sports and passionate gamers everywhere. With millions of new gamers around the world constantly entering the market, the brand wanted to find a compelling way to share this heritage. Together with SteelSeries, we crafted an innovative campaign that resonated with gamers across the globe and turned 20 years of brand history into a 20% increase in brand awareness.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t