{"id":297,"date":"2021-07-03T10:10:00","date_gmt":"2021-07-03T08:10:00","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&#038;p=297"},"modified":"2025-07-01T10:27:48","modified_gmt":"2025-07-01T08:27:48","slug":"crafting-a-digitally-immersive-showroom-in-six-weeks","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-dk\/case\/crafting-a-digitally-immersive-showroom-in-six-weeks\/","title":{"rendered":"Et inspirerende B2B showroom skabt p\u00e5 seks uger"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >GANNI<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Et inspirerende B2B showroom skabt p\u00e5 seks uger<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/10\/Ganni-SS20-MJJ_3405.jpeg\"\n\t\t\t\t\talt=\"model at the ganni show smiling\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Fire gange om \u00e5ret rejste det skandinaviske kultbrand GANNI til salgsm\u00f8der i Paris, London og New York. Det var planen, at deres Pre Spring 21-kollektion skulle s\u00e6lges til k\u00f8berne i maj 2020. Men COVID-19 kom i vejen for planerne og tvang dem til hurtigt at finde en ny m\u00e5de at kommunikere med B2B-k\u00f8berne og pr\u00e6sentere den seneste kollektion p\u00e5. Sammen med bureauet MOON kontaktede GANNI DEPT\u00ae, s\u00e5 de kunne hj\u00e6lpe med at skabe en unik oplevelse i deres digitale showroom.<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Resultatet? Et mikrowebsite i retrolook, der emulerer en Windows 98 med personligt tilpasset playliste, en lookbook, der kombinerer video og still-elementer, kampagnebilleder, private mapper og p\u00e5kl\u00e6dningsdukker. Det hele blev bygget p\u00e5 bare seks uger.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"jumbotron block-jumbotron__jumbotron jumbotron__background--white jumbotron__text--white jumbotron--limit-height\"\n\tdata-position=\"bottom left\"\n>\n\t<div class=\"video video__type--youtube jumbotron__video\">\n\t<div\n\t\tclass=\"video__player jumbotron__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"youtube\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"true\"\n\t\tdata-loop=\"true\"\n\t\tdata-muted=\"true\"\n\t\tdata-background-mode=\"false\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"progress,mute,play,forward,rewind\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/www.youtube-nocookie.com\/embed\/9DJRrk86wHw?origin=https:\/\/plyr.io&#038;iv_load_policy=3&#038;autoplay=1&#038;modestbranding=1&#038;playsinline=1&#038;showinfo=0&#038;rel=0&#038;enablejsapi=1&#038;controls=0&#038;loop=1\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"YouTube video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\t\t\t<div class=\"jumbotron__content block-jumbotron__jumbotron-content will-animate\">\n\t\n\t\n\t\t\t<\/div>\n\t\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >\u00c6ndring af GANNIs interaktion med k\u00f8berne<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Fra deres stribede sweatere til t-shirts med banan- og kirseb\u00e6rprint har det skandinaviske street-style-brand GANNI gjort sig bem\u00e6rket i modebranchen. Det har udviklet sig til et designerlabel, som alle Instagrammere med en n\u00e6vnev\u00e6rdig f\u00f8lgerskare havde p\u00e5. I en verden, hvor alle blev hjemme, havde brandet behov for at genopfinde den m\u00e5de, de kommunikerede med B2B-k\u00f8bere p\u00e5. Det var n\u00f8dvendigt at g\u00e5 helt digitalt til v\u00e6rks. P\u00e5 grund af vores tidligere samarbejde, hvor vores ekspertteam i l\u00f8bet af ca. seks uger gav brandets website et nyt design, bad GANNI os om at hj\u00e6lpe dem med at designe og opbygge en lookbook og et digitalt showroom for deres engrosk\u00f8bere. Projektet blev udf\u00f8rt i samarbejde med MOON.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >GANNIs Creative Director fik sin computer omdannet til et showroom<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>M\u00e5let var at pr\u00e6sentere brandets nyeste kollektion til B2B-k\u00f8berne, men vi ville g\u00e5 skridtet videre og skabe en f\u00e6ngende oplevelse med sjove elementer, der afspejler GANNIs brandpersonlighed og f\u00e5r brugeren til at smile. Derfor fik vi sammen med GANNI og MOON id\u00e9en om at genskabe GANNIs Creative Director Dittes skrivebord og transformere det til et digitalt showroom.<br><br>Det centrale i showroomoplevelsen var en lookbook, som gav k\u00f8berne mulighed for at se hver stil i en 360-graders visning. Hvert af de valgte produkter genererede flere pop op-vinduer med b\u00e5de fotos og videoer, der zoomer ind og ud for at demonstrere stoffets form og tekstur. For at holde navigationsprocessen enkel og intuitiv kunne g\u00e6sterne bruge pilene p\u00e5 deres tastatur til at gennemg\u00e5 forskellige produkter og trykke p\u00e5 &#8220;escape&#8221; for at lukke alle de \u00e5bne vinduer. Det gjorde det nemt at navigere gennem brandets forskellige produkter p\u00e5 en overraskende og engagerende m\u00e5de.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/05\/GAN_WINDOW_DRESS_UP_short2-1.gif\"\n\t\t\t\t\talt=\"gif of ganni items\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"seventy-thirty-asset-two\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Udvikling af showroomet til mere end en lookbook<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Udover lookbook-mappen, som viste de nyeste styles, stylingforslag og billeder af, hvordan der s\u00e5 ud bag kulissen under fotooptagelsen, havde Dittes skrivebord ogs\u00e5 et virtuelt pr\u00f8verum, hvor brugerne blev bedt om at tage et foto af sig selv og lege udkl\u00e6dning med et par af deres signaturdesigns fra kollektionen. N\u00e5r looket var f\u00e6rdigt, kunne brugerne gemme og downloade deres kreationer. Det gav k\u00f8berne mulighed for at visualisere og style hver produkt efter deres eget \u00f8nske, selv om de sad hjemme hos sig selv.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/ganni-levis.jpeg\"\n\t\t\t\t\talt=\"woman smiling wearing a ganni denim jacket\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/T2775-001-2.jpeg\"\n\t\t\t\t\talt=\"woman wearing white ganni sweatpants\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Den rette stemning<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Sidst, men ikke mindst, inkluderede vi nogle sm\u00e5, sjove digitale komponenter for at skabe den rette stemning for k\u00f8berne rundt omkring i verden. Der var en musikafspiller, der spillede afslappet og livlig musik, en mappe, der \u00e5bnede hampsterdance-GIF&#8217;en og -sangen som en sjov 90&#8217;er-reference, og en &#8220;privat&#8221; mappe med et personligt brev fra Ditte, hvor hun introducerede dette \u00e5rs kollektion og billeder af, hvordan kollektionen blev skabt. Vores team inkorporerede disse elementer for at sikre, at det f\u00f8ltes som en personlig oplevelse og ikke bare som ren forretning.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Et mikrowebsite med Netlify og Contentful<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Vores ekspertteam havde seks uger til at opbygge og kode et digitalt showroom for GANNI. P\u00e5 grund af den stramme tidsramme valgte vi at bruge en skabelon fra Netlify CMS, som vi kunne tilpasse. Det gav mulighed for hurtig og fleksibel udvikling via en brugervenlig brugerflade. Det bet\u00f8d, at vi kunne implementere showroomet hurtigt, og at medarbejderne hos GANNI nemt kunne arbejde med det. Derudover brugte vi Contentful til mediehosting. Det gav os mulighed for at konstruere en selvst\u00e6ndig applikation i lille skala.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/08\/GAN_SWITCHING.gif\"\n\t\t\t\t\talt=\"gif of the ganni lookbook builder\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Fremtidsvision for engrossalg<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>P\u00e5 blot seks uger skabte og byggede vi sammen med GANNI og MOON et digitalt showroom, der gav 600 k\u00f8bere mulighed for at opleve en mere personlig side af brandet, g\u00e5 p\u00e5 opdagelse i den seneste kollektion og gemme de produkter, de gerne ville k\u00f8be.<br><br>Nicolaj Reffstrup, GANNIs stifter, kommenterer: &#8220;Da COVID-19 ramte, inds\u00e5 vi, at vi var n\u00f8dt til at l\u00e6gge vores tilgang til B2B-salg radikalt om. Men vi var n\u00f8dt til at sikre, at projektet var 100% i tr\u00e5d med vores brand, havde digital t\u00e6ft og skabte v\u00e6rdi for vores partnere. Vi ville ogs\u00e5 kombinere den digitale oplevelse med sjove og fysiske elementer som f.eks. et h\u00e5ndlavet vinglas eller en kurateret notesbog med stofpr\u00f8ver, der skaber en taktil oplevelse. Resultatet var en komplet skr\u00e6ddersyet digital platform med et interessant brandnarrativ og indhold i flere lag. Vi kunne levere et h\u00f8jt serviceniveau til vores engrospartnere og skabe noget, der f\u00f8ltes virkelig personligt i form af Dittes faktiske skrivebord.&#8221;<br><br>Men vi er f\u00f8rst lige g\u00e5et i gang. Vi arbejder i \u00f8jeblikket p\u00e5 at oph\u00f8je det originale koncept ved \u00e5bne for e-handelsfunktioner og samtidig tilf\u00f8je flere legende elementer. I takt med at verden bliver mere og mere digital, fremtidssikrer GANNI deres brand ved at im\u00f8dekomme kundernes behov p\u00e5 digital vis.<\/p><\/div>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":3198729,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[72],"case-category":[42578],"award":[],"person":[17058],"case-industry":[42587,42592],"class_list":["post-297","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Et inspirerende B2B showroom skabt p\u00e5 seks uger - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"GANNI asked DEPT\u00ae to help them create an immersive digital showroom experience. 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