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Marketing Automation Platforms – The Ultimate Selection Guide

Overview

Marketing Automation Platforms: The Ultimate Selection Guide

With over 300 Marketing Automation platforms on the
market today, it can be difficult to determine which one is the best fit for your business. To help you make an informed decision, we curated this comprehensive guide with everything you need to know about Marketing Automation Platforms in 2022.

Download the whitepaper to learn all about:

– The benefits of a well-structured MA strategy;
– Which features to look for in a new platform;
– The seven steps to selecting a MA platform;
– DEPT®’s top recommendations.

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Eight things brands can learn from adidas’ digital transformation

Overview

Eight things brands can learn from adidas’ digital transformation

With digital sales growing from €1.5 billion to just under €5 billion in less than five years, adidas is the poster child for successful digital transformation.

Director of Solution Architecture at adidas.com, Andy Todd, is accountable for the brand’s e-commerce architecture and online experiences that serve consumers across the world. He sat down with DEPT® to share the secret sauce to the company’s impressive digital transformation.

Download this longread to find out more.

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The ultimate guide to CMS selection in 2022

Overview

With customers demanding more out of digital experiences, websites (and content management systems in particular), have to serve as much more than an online brochure of content.

But the market for CMS solutions is vast and complex, and finding the right platform can be challenging.

This whitepaper breaks down the complete selection process to help you find a CMS to fit your unique needs and specific business goals.

Ready to find your needle in the haystack?

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The Forrester Wave™: Digital Experience Platforms

Overview

Download your free copy of the Forrester Wave™: Digital Experience Platforms Q3 2021 to help you select the right DXP for your business.

By downloading this report, you agree to your data being shared with Optimizely. Review privacy policy

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The road to AI for customer service

Overview

Transcending the term buzzword, AI has proven it’s here to stay. It is manifesting itself in many different ways; from futuristic ‘robots are taking over our jobs’ visions up until basic voice search solutions. It’s easy to feel lost in the search of how AI can be of any help for your business right now. The technology has been around for decades, but practical solutions for marketing are fairly new. So, is it necessary to invest in heavy machinery to be able to use AI? Luckily, the answer is ‘no’. Because by bringing it back to machine learning there are plenty of possibilities available right now.

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Enabling the omnichannel shopping experience with salesforce commerce cloud

Overview

The digital trends of today put high demands on the commerce solution employed. Brands growing their e-commerce as well as brands launching their first webshop will certainly have heard of Salesforce Commerce Cloud (SFCC). How well SFCC will fit your specific needs will depend on your products, market, digital maturity and digital ambitions.

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E-commerce moves fast, so choose wisely

Overview

E-commerce is changing rapidly and so are customer expectations. Up until some years ago, you were doing fine when you had your catalog online, implemented standard user journeys and was able to sell and deliver your products within a reasonable timeframe.

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Embrace digital transformation and innovate your internal organisation

Overview

Whether you’re starting from scratch or looking to change your brand, a strong internal organisation in addition to the right technology and tools will boost your business to the next level.

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Abstraction: future-proofing your digital ecosystem

Overview

Digital technology is changing at an ever-accelerated pace. This rate of change means that businesses are finding it harder and harder to adapt quickly enough to supply their customers with the best experience possible. Trying to keep up can end up being a costly and time-consuming affair, due to legacy systems and technology, business processes, and the existing logistics of the business.

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The Last Keyword Research You Will Need

Overview

Every year, search engines are
taking another step towards being
better at what they do – returning
top relevant results to user queries.
When search engines get better,
that usually means that they’re
tweaking both their algorithms and
the data foundations. In turn, that
means it’s getting more and more
complex to grow organic traffic
using traditional SEO methods. As
digital marketers, we need to evolve
as well. We need to know how to
best align web content to satisfy
the search engine’s quest for highly
relevant content, and simultaneously
anticipate user’s expectations of the
content on our website.

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