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Digital Marketing February 28, 2019

Infographic: A Beginner’s Guide to UTM Tags


If you are new to marketing automation you will surely come across many new terms and abbreviations. We want to make life easier for you and therefore we created a short guide to one of the abbreviations you will likely come across – UTM tags. UTM (Urchin Tracking Module) tags work by creating simple codes that you can add to campaign links for better performance tracking in Google Analytics.

UTM tags can help simplify the process of understanding and comparing where your clicks are coming from, making your life as a marketer that much easier. The following infographic explains what a UTM tag consists of, how to set it up and how to use it. This guide takes you through the 3 UTM codes you should be using, as well as outlining some best practices on how to get the most out them. When used correctly, UTM codes can be an easy solution to better understand your site traffic. Still, leveraging the potential of UTM codes is more than just creating links. The infographic explains how to use UTM codes as a tracking tool as well as a means of analysing your results. Follow the simple guidelines to get started with success.

Get the infographic here

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