Knowing whether a visitor has become a customer is highly valuable information for businesses. Our six-step process can help you on the way to achieving your goals. Your conversion rate can be vastly improved by enhancing customer experience and minimising any possible obstacles.
By default, most web analytics software programs give credit based on a last click model. Meaning that the last channel a converted visitor interacted with gets full credit for the conversion – an unrealistic approach in the majority of the cases. With custom conversion attribution models, we provide complete insight in the value of each channel and to what extent they contributed to conversions.
Conversion rate optimisation
With conversion rate optimisation we optimise your digital platform step by step with data-driven development, to fulfil the needs of your target audience. We identify possible obstacles to conversion, and enhance the user experience so your marketing campaigns yield better results.
It is not a matter of ‘tricking’ your visitors into buying or simply implementing best practices. Improving your platform means analysing data and searching for ways to better help your visitors achieve their goals. And by doing so, you achieve your goals as well.
Our Dept process
Whether or not a visitor becomes a customer can depend on the tiniest details. Our six-step process allows us to get a full view of the customer and conversion rates:
- Define the goals of your company and your visitors
We determine the most important goals together, decide which tools to use and check the status quo of the web analytics.
- Collect the data we need
Gathering both quantitative and qualitative input gives us insight into what your user is doing and why they’re doing it.
- Analyse customer data
The goal is to turn data into information, and information into actionable insights. Therefore, we also dive into the motivation of your visitor’s actions.
- Create an optimisation plan
Together we prioritise actionable insights so we know where to start and the path to achieve your targets.
Based on the optimisation plan we conduct tests to see how it affects the customer behaviour of on your website.
- Learning & Improving
We always continue to learn and provide an improved platform with a a higher conversion rate.