As a business, you have a vision of how you want people to engage with your brand. We help turn this vision into reality from deciding a clear-cut brand strategy, to being your partner in crime for the perfect execution.
The bigger picture
Defining your brand identity in a digitally encompassed world goes beyond settling on the visual components of your business. With so many ways of connecting to your target audience, it’s of great importance to develop a bigger picture of how you want your target audience to perceive your brand. Simply figuring out some marketing goals and executing them isn’t going to cut it anymore. Behind every successful brand is a well-defined brand strategy.
Digital marketing and technological innovation do not only affect how you express yourself as a brand, it also affects the direction we decide to take. Working with a full service digital agency puts the ball in your court with almost endless opportunities to think outside the box. Whatever your strategy might become, Dept has the talent, expertise, knowledge and enthusiasm on board to fulfil every plan – big or small – in house. Meaning we have the capacity to not only think outside the box, but also act upon it.
Our Dept process
A well-defined and executed brand strategy affects all aspects of a business. It’s the foundation of the bigger marketing plan, both focused and achievable. That’s why we always strive to ensure that your brand strategy evolves from theory into an established brand identity. The process therefore starts with a diagnosis that defines the challenge. Understanding of the current state of business and market is needed as a solid base. Followed by a guiding policy of dealing with your challenge. Clarifying the problem before we outline key actions needed to successfully establish a strong brand identity.