Salesforce Marketing Cloud
Dept is a global Salesforce Marketing Cloud partner, implementing different marketing tools.
The Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It incorporates integrated solutions for customer journey management, e-mail, mobile, social media, web personalisation, advertising, content creation, content management and data analysis. The software includes predictive analytics to help make decisions and functions as a tool in which digital marketers can develop intelligent and personalised customer experiences. A component called Journey Builder helps marketers tailor campaigns to customers’ behaviour and needs, demographics and communication channel preferences.
Due to the overlay in sales, marketing and services, every activity can trigger a customer journey. The Marketing Cloud is connected to Salesforce.com’s Sales Cloud and Service Cloud, which enables coordination that provides a unified experience and prevents customers from being contacted separately by marketers from all three groups.