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Travel and tourism contributed $9.25 trillion to the global economy in 2019. In 2020, the global industry revenue was expected to increase from $685bn to $712bn. But then, the COVID-19 pandemic hit.
As a result of consumer will, legislation and developments such as ITP, iOS14, and GDPR, the post-cookie world is nearly here. Businesses will be affected in some way at every stage of the cycle and across many industries. It’s time for marketers to dive into their data strategy and prepare for the new landscape.
I løbet af de seneste par måneder har Amazon bevist, at det er blevet sit eget marked. Spørgsmålet handler ikke længere om at være ‘med eller uden Amazon’, men snarere om hvordan du optimerer din tilstedeværelse og dit salg der. For at du med succes kan tackle e-commerce, vil vi give dig svarene på disse spørgsmål.
The reason digitalisation is such a hot topic right now is because you can’t escape it. Digitalisation, one of the first revolutions in business history, is the new reality. It has shifted many daily processes into a virtual arena. Your pool of potential customers just got much bigger. It’s not only targeting the people within a 5km radius of your business, it’s about reaching people worldwide. Moreover, you’re not alone in this. Every brand is trying to reach foreign markets. So, in this competitive and huge market, how do you stand out?
Innovation in the healthcare industry is rapidly accelerating as a direct consequence of the ageing population, the rising prevalence of chronic diseases, infrastructure advancements, evolving care models, higher labour costs due to staff shortages and the expansion of healthcare systems in developing countries. But, more prevalently and unprecedented is the influence of the pandemic we’re currently facing.
Digital adoption among consumers has skyrocketed in the past ten years. As a result, industries across the board have been putting more and more effort into their own digital transformations. And the consumer goods sector is no exception. However, while many consumer goods providers have excelled and delivered highly innovative customer experiences, the shift to digital has moved slower or proven more complex than expected for many companies.