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Whitepaper

Optimising Google Shopping: Structure

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As Google Shopping is becoming increasingly important nowadays, knowing how to get the most out of your Google Shopping campaigns is crucial. For this reason, we would like to introduce you to the Google Shopping whitepaper series consisting of three whitepapers. In the first one we will guide you through detailed optimisation of Google Shopping performance, specifically in relation to structuring campaigns.

17 pages
3 optimisation areas

The present white paper discusses Google Shopping specifics in terms of structuring your campaigns and ad groups for optimal impact. It should be relevant for every online retailer who is hoping to grab a major share of search clicks and sales. Get to know more about the Google Shopping and the wide range of possibilities it offers.