Optimising Google Shopping: Quality
Considering that Shopping campaigns differ fundamentally from Keyword campaigns, the methods used for increasing the quality of the former are distinctive too. If you are interested in effective strategies used for qualitatively optimising the product feed, your time will be best invested in reading this whitepaper.
In Part 2 of Dept’s whitepaper series on Google Shopping Optimisation, we will identify product feed optimization opportunities using a data driven approach and will demonstrate how you can execute them to generate more online traffic to your Google Shopping campaigns. Learn more about how to focus your efforts on areas where you can make a significant difference on your business results.