Tiger of Sweden

Fremgang for et førende luksusbrand

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Tiger of Sweden er et af IC Groups ypperste brands og det svenske mærke for luksusbeklædning til kvinder og mænd. For at kunne administrere onlinebutikken uafhængigt i fremtiden placerede DEPT® mærkets shop på e-handelsplatformen Salesforce Commerce Cloud tilbage i 2015. Men det var bare begyndelsen. Tiger of Sweden besluttede at ændre designet af onlineshoppen og linke de fysiske butikker til onlinekanalen for at skabe en problemfri shoppingoplevelse på tværs af kanaler, skabe stærkere international brandorientering og generere større salg i butikker.


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Nyt design til onlinekanalenl

I august 2018 relancerede Tiger of Sweden deres onlinebutik med et nyt look. Butikken indkapsler den nye visuelle identitet for det svenske modehus, som tematisk afspejler både dets fortid og dets fremtid. Ud over de visuelle opdateringer tilbyder butikken også mere brandindhold end før. Modebevidste kunder kan nu finde ud af alt det, de har brug for at vide om brandet og historien om den nuværende kollektion, via sektionerne med historier og kollektionssider. Derudover har eksperter fra DEPT® optimeret navigationen og produktpræsentationen på siden med detaljer. For at reducere afvisningsfrekvensen og udføre bestillingsprocessen hurtigere og på en mere målrettet måde gør butikken stadig brug af en betalingsproces, der kan gennemgås på én side.

En digital butiksløsning giver mulighed for endeløse hylderf

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Shopping i skyen

Inspirationen til digitaliseringen af butikken kom fra flagskibsbutikken i Københavns lufthavn. Det sted har kæmpe potentiale, men kunderne er lidt tilbageholdende over for at gå gennem tolden og shoppe, fordi de ikke vil bære for meget bagage.

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Endeløse rækker

For at øge antallet af salg i flagskibsbutikker besluttede Tiger of Sweden at implementere Digital Store Solution. Denne tabletapp udvider Salesforce Commerce Clouds ydeevne til den fysiske butik. Kunderne kan nu vælge mellem hele vareudvalget – både varerne i butikken og online – og kan få de købte varer leveret til butikken, til deres hjem eller til rejsedestinationer.

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Flere funktioner

For at forenkle ordrestyringen har DEPT® implementeret et særligt udviklet OMS-modul i Salesforce Commerce Cloud-platformen. Derudover er et plugin implementeret for at understøtte håndteringen af returneringer, og CRM- og PIM-systemer er integreret.

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Ved første øjekast

Alle justeringer, der er knyttet til relanceringen, er tilgængelige på globalt niveau:

  • i 14 lande
  • i 6 valutaer
  • og på 5 sprog

Questions?

Commerce

Martin Kainzbauer

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Gas Networks Ireland

A customer driven strategy

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Gas Networks Ireland (GNI) owns, operates, builds and maintains the natural gas network in Ireland. They service the 650,000 customers, both domestic and business, who are connected to their network. In 2016 we delivered an enhanced digital service channel as the initial foundation of their digital strategy. We continue to partner with GNI to roll out and develop their digital strategy.

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Defining a new digital platform

Our initial work for GNI included the redesign and redevelopment of the corporate website with a focus on sales and customer service. Our goals included bringing the connection process online, emphasising the safety message, and integrating into GNI’s CRM.

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A digital resource that matches user and business needs

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Connecting with customers

UX research and activities were key in helping us to identify GNI’s audience and user groups. We defined their requirements, journeys, and how best to present them with useful information and content.

GNI now has a digital resource that matches their user and business needs. Their website focuses on commercial and domestic conversions, is intuitive and informative, and offers straightforward governance and management functionality.

We supported GNI’s customer expansion strategy to increase natural gas conversions. Potential customers can now inform themselves about the benefits of gas and the steps involved in the connection process. They can check to see if they can connect to the natural gas network and view connection timelines and costs. Once users are ready to connect, it only takes a short series of steps to sign up and pay online. They even get to choose their preferred meter location along the way.

We continuously assess the performance of GNI’s conversion funnel so that we can enhance the experience and connect more customers to natural gas.

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A seamless experience through integrations

Behind the straightforward sign up process there are a number of integrations happening to deliver a rich customer experience. They allow customers check natural gas availability in their area and submit meter readings online. On GNI’s side they now have a fully integrated CRM to enable better customer service.

Mapping, CRM, meter reading and address detection are all handled through the following integrations:

  • GIS Maps
  • CRM Dynamics RESTful API
  • IUS Meter Reading
  • AutoAddress API

Questions?

Strategy Consultant

Simon Walsh

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Next Case

Celebrity Cruises

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