{"id":4268574,"date":"2024-05-31T17:40:58","date_gmt":"2024-05-31T15:40:58","guid":{"rendered":"https:\/\/www.deptagency.com\/downloads\/navigating-the-collapse-of-the-retail-marketing-funnel\/"},"modified":"2025-12-30T10:36:41","modified_gmt":"2025-12-30T08:36:41","slug":"navigating-the-collapse-of-the-retail-marketing-funnel","status":"publish","type":"whitepaper","link":"https:\/\/www.deptagency.com\/en-au\/downloads\/navigating-the-collapse-of-the-retail-marketing-funnel\/","title":{"rendered":"Navigating the collapse of the retail marketing funnel\u00a0"},"content":{"rendered":"<div class=\"block-whitepaper-intro\">\n\t<div\n\t\tclass=\"block-whitepaper-intro__meta\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\t\t<div\t\t\tclass=\"block-whitepaper-intro__badge\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t>\n\t\t\t<svg area-hidden='true' width='16' height='16' viewBox='0 0 16 16' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' fill='currentColor'\/><path d='M4 5.66699V2.66699V13.3337M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' stroke='currentColor' stroke-width='0.25'\/><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tDownload\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t<p\tclass=\"text text-sans-92 block-whitepaper-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Navigating the collapse of the retail marketing funnel\u00a0<\/p>\n\t<img\n\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/05\/Collapse-of-the-retail-funnel-download-Header-image.jpg\"\n\t\talt=\"\"\n\t\tclass=\"block-whitepaper-intro__featured-image\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\n\t<div\n\t\tclass=\"block-whitepaper-intro__content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t>\n\t\t\n<p\tclass=\"text text-sans-16 block-text__text\"\n\t>Digital marketers will tell you it\u2019s been a long time coming.\u00a0<br><br>Gen Z will say it\u2019s not their fault.\u00a0<br><br>Some strategists will cling to it anyway.\u00a0<br><br>But the traditional retail marketing funnel has collapsed\u2014and what was once seen as a linear path from awareness to consideration to action is now a nebulous landscape in which each touchpoint can play a variety of roles in a customer\u2019s journey to purchase.\u00a0<br><br>In the booming retail industry, for which the National Retail Federation predicts more than $5.23 trillion in sales in 2024, consumers have more opportunities and avenues to shop than ever.\u00a0<br><br>Social media is the new storefront. Search engines are digital billboards. Even video games are shoppable. And although the pandemic caused a surge in e-commerce, the online shopping behaviors that consumers adopted in recent years haven\u2019t reversed. Instead, channels from TikTok to Temu are only making digital retail bigger and the purchase funnel even less predictable and straightforward.\u00a0<br><br>This PDF contains insight into this new trend and how brands can adapt to the ever-changing retail landscape. <strong>Download today!<\/strong><\/p>\n\t<\/div>\n\n\t<div id=\"pardot-form\" class=\"pardot-form block-whitepaper-intro__form\">\n\t<iframe\n\t\tid=\"pardot-form-69e7034d4d136\"\n\t\tsrc=\"https:\/\/www2.deptagency.com\/l\/321011\/2024-10-14\/2f5c7dj\"\n\t\tclass=\"pardot-form__iframe js-pardot-form\"\n\t\ttitle=\"Form\"\n\t\ttype=\"text\/html\"\n\t\tdata-animation=\"slide-fade\" ><\/iframe>\n<\/div><\/div>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--richBlack cta-text--reduce-spacing cta-text--reduce-top-spacing\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--white heading__size--m heading__align--left cta-text__content\">\n\t\t\tOur <a href=\"https:\/\/www.deptagency.com\/solutions\/commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">commerce solutions<\/a> help retailers and brands create exceptional experiences across the customer journey.  \t<\/h2><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":4268576,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"person":[39644],"whitepaper-industries":[],"whitepaper-topics":[42696,42698,42699,42700],"class_list":["post-4268574","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Navigating the collapse of the retail 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