{"id":4268442,"date":"2022-03-23T16:03:51","date_gmt":"2022-03-23T14:03:51","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=service&#038;p=4268442"},"modified":"2025-12-08T13:34:46","modified_gmt":"2025-12-08T11:34:46","slug":"google-marketing-platform-products","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/en-au\/service\/growth\/technology\/google-marketing-platform-products\/","title":{"rendered":"GMP Products"},"content":{"rendered":"\n\n<div class=\"oversized-image block-oversized-image__oversized-image oversized-image__cta--is-shown oversized-image__background-color--white\">\n\t<h3\t\tclass=\"typography oversized-image__title typography__color--onyxGrey typography__size--h3 typography__align--left\"\n\t\t\t>\n\t\tGoogle Marketing Platform (GMP) is an integrated ad-technology platform that enables advertisers to more effectively manage, measure and grow high-impact digital marketing campaigns.\t<\/h3><p\t\tclass=\"typography oversized-image__subtitle typography__color--bodyOnWhite typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tGMP integrates world-class solutions to help buyers run holistic campaigns across all media channels. The products within Google Marketing Platform all seamlessly integrate so that you can plan, buy, measure, and optimize digital media and customer experiences in one place.<br><br>As an official GMP Reseller, DEPT\u00ae can enable you to acquire your own GMP license. This means full data ownership and a futureproof setup without loss of historical data.\t<\/p><div class=\"full-bleed-image oversized-image__full-bleed-image full-bleed-image__background-color--white\">\n\t<div\n\t\tclass=\"image-wrap full-bleed-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/07\/WHITE_GOOGLE-PLATFORM-VISUAL.jpg\"\n\t\t\t\tclass=\"image full-bleed-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><\/div><\/div>\n\n<div class=\"block-media-with-text js-block-media-with-text block-media-with-text__background-color--white\">\n\t<div\n\t\tclass=\"image-wrap block-media-with-text__image-wrap js-block-media-with-text-image\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Campaign-Manager-360-1920.jpg\"\n\t\t\t\tclass=\"image block-media-with-text__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\t<div class=\"block-media-with-text__content js-block-media-with-text-content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxl heading__align--left block-media-with-text__title\">\n\t\t\tCampaign Manager 360\t<\/h2><p class=\"paragraph paragraph__color--richBlack paragraph__size--default paragraph__align--left block-media-with-text__paragraph\">Campaign Manager 360 is an ad management and measurement system for advertisers and agencies. It offers a centralized tool for managing your digital campaigns across websites and mobile. Campaign Manager 360 includes a set of features for:<br><br>&#8211; Ad trafficking: upload your creatives, set targeting criteria, and run ad campaigns.<br><br>&#8211; Reporting: measure performance goals for your campaigns across all media channels.<br><br>&#8211; Verification: check that your ads are serving correctly and delivering quality results.<\/p>\t<\/div>\n<\/div>\n\n<div class=\"block-media-with-text js-block-media-with-text block-media-with-text__background-color--white\">\n\t<div\n\t\tclass=\"image-wrap block-media-with-text__image-wrap js-block-media-with-text-image\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Search-Ads-360-1920.jpg\"\n\t\t\t\tclass=\"image block-media-with-text__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\t<div class=\"block-media-with-text__content js-block-media-with-text-content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxl heading__align--left block-media-with-text__title\">\n\t\t\tSearch Ads 360\t<\/h2><p class=\"paragraph paragraph__color--richBlack paragraph__size--default paragraph__align--left block-media-with-text__paragraph\">Search Ads 360 is the solution for automated campaign management, inventory management, bid management, and reporting of all your search campaigns in one place, including Google\u00a0 Ads, Microsoft Ads (Bing) and Yahoo.<br><br>With Search Ads 360, it is possible to do efficient campaign management across all of your SEA accounts. The campaign set-up, adjustments, and optimizations across all search engines can be managed centrally. Automatic rules that you can set yourself ensure efficiency by automating repetitive work, and adjustments are processed directly via the API.<\/p>\t<\/div>\n<\/div>\n\n<div class=\"block-media-with-text js-block-media-with-text block-media-with-text__background-color--white\">\n\t<div\n\t\tclass=\"image-wrap block-media-with-text__image-wrap js-block-media-with-text-image\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Analytics-360-1920.jpg\"\n\t\t\t\tclass=\"image block-media-with-text__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\t<div class=\"block-media-with-text__content js-block-media-with-text-content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxl heading__align--left block-media-with-text__title\">\n\t\t\tAnalytics 360\t<\/h2><p class=\"paragraph paragraph__color--richBlack paragraph__size--default paragraph__align--left block-media-with-text__paragraph\">Analytics 360 is one of the core products of the Google Marketing Platform for website and app analytics. Direct integration with display and search campaigns, as well as website personalization, makes the experience faster and provides sophisticated opportunities for reporting and audience activation. Analytics 360 provides the possibility to aggregate the data of all properties into a roll-up property. Intelligent non-last click attribution models such as multi-channel, data-driven attribution (MCDDA) ensure a thorough understanding of your user behavior.<\/p>\t<\/div>\n<\/div>\n\n<div class=\"block-media-with-text js-block-media-with-text block-media-with-text__background-color--white\">\n\t<div\n\t\tclass=\"image-wrap block-media-with-text__image-wrap js-block-media-with-text-image\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Display-Video-360-1920.jpg\"\n\t\t\t\tclass=\"image block-media-with-text__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\t<div class=\"block-media-with-text__content js-block-media-with-text-content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxl heading__align--left block-media-with-text__title\">\n\t\t\tDisplay &amp; Video 360\t<\/h2><p class=\"paragraph paragraph__color--richBlack paragraph__size--default paragraph__align--left block-media-with-text__paragraph\">Display &amp; Video 360 is the Demand Side Platform (DSP) of Google. It provides access to premium inventory across the web and allows agencies and advertisers to buy video, display and mobile campaigns in one place. It is the ultimate place to centralize all of your brand advertising, with exclusive access to the deals marketplace and integrations with all data providers.<\/p>\t<\/div>\n<\/div>\n\n<div class=\"block-media-with-text js-block-media-with-text block-media-with-text__background-color--white\">\n\t<div\n\t\tclass=\"image-wrap block-media-with-text__image-wrap js-block-media-with-text-image\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Google-Data-Studio-360-1920.jpg\"\n\t\t\t\tclass=\"image block-media-with-text__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\t<div class=\"block-media-with-text__content js-block-media-with-text-content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxl heading__align--left block-media-with-text__title\">\n\t\t\tGoogle Data Studio 360\t<\/h2><p class=\"paragraph paragraph__color--richBlack paragraph__size--default paragraph__align--left block-media-with-text__paragraph\">Google Data Studio 360 provides a broad variety of real-time visualization and editing solutions, with a wide choice of charts, graphs and visualizations for the data. A convenient visual drag-and-drop editor allows for creating any report or dashboard with a few clicks. The native integration within GMP products allows for an easy setup.<\/p>\t<\/div>\n<\/div>\n\n<div class=\"block-media-with-text js-block-media-with-text block-media-with-text__background-color--white\">\n\t<div\n\t\tclass=\"image-wrap block-media-with-text__image-wrap js-block-media-with-text-image\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Google-Surveys-360-1920.jpg\"\n\t\t\t\tclass=\"image block-media-with-text__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\t<div class=\"block-media-with-text__content js-block-media-with-text-content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxl heading__align--left block-media-with-text__title\">\n\t\t\tGoogle Surveys 360\t<\/h2><p class=\"paragraph paragraph__color--richBlack paragraph__size--default paragraph__align--left block-media-with-text__paragraph\">Google Surveys 360 is a simple, effective market research tool that lets you create online and mobile surveys to get relevant industry and consumer insights. Real people answer your questions as they browse the internet. When they do, they get access to the premium content they want, and you get the insights you need.<\/p>\t<\/div>\n<\/div>\n\n<div class=\"block-media-with-text js-block-media-with-text block-media-with-text__background-color--white\">\n\t<div\n\t\tclass=\"image-wrap block-media-with-text__image-wrap js-block-media-with-text-image\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Google-Tag-Manager-360-1920.jpg\"\n\t\t\t\tclass=\"image block-media-with-text__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\t<div class=\"block-media-with-text__content js-block-media-with-text-content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxl heading__align--left block-media-with-text__title\">\n\t\t\tGoogle Tag Manager 360\t<\/h2><p class=\"paragraph paragraph__color--richBlack paragraph__size--default paragraph__align--left block-media-with-text__paragraph\">Google Tag Manager 360 consolidates your website tags with a single snippet of code and enables you to manage everything from a single web interface. You can add and update your own tags with just a few clicks, whenever you want, without hassling your IT folks or rewriting code.<\/p>\t<\/div>\n<\/div>\n\n<div class=\"block-routing-banner block-routing-banner__background-color--white\">\n\t<h3\t\tclass=\"typography block-routing-banner__title typography__color--onyxGrey typography__size--h3 typography__align--left\"\n\t\t\t>\n\t\tFind out more about the Google Marketing Platform\t<\/h3><a\tclass=\"cta-button block-routing-banner__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/service\/google-marketing-platform\/\" >\n\t\n\t\t\t<span>\n\t\t\tRead More\t\t<\/span>\n\t\n<\/a><\/div>","protected":false},"excerpt":{"rendered":"GMP is an integrated ad-technology platform helping you to effectively manage, measure and grow high-impact digital marketing campaigns.","protected":false},"author":40,"featured_media":4268443,"parent":4268407,"menu_order":0,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"member_job_title":"","member_linkedin_url":"","footnotes":""},"categories":[42690],"person":[39639],"class_list":["post-4268442","service","type-service","status-publish","has-post-thumbnail","hentry","category-growth-en-apac"],"acf":{"dept_is_3q_page":true,"featured_case_study_1":"","featured_case_study_2":"","listing_theme":"light"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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