{"id":4268426,"date":"2023-04-03T23:48:46","date_gmt":"2023-04-03T21:48:46","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/brand-experience\/"},"modified":"2023-04-03T23:48:46","modified_gmt":"2023-04-03T21:48:46","slug":"brand-experience","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/en-au\/service\/growth\/marketplaces\/brand-experience\/","title":{"rendered":"Brand experience"},"content":{"rendered":"\n\n<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__color--white heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tBrand experience\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tBuilding an experience in the digital space that mirrors the in-person shopping experience\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Shoppers are increasingly turning to the convenience of online shopping, but nevertheless crave the personal experience of shopping in a store. Those that can create a brand experience in a digital marketplace that satisfies both of these needs tend to come out on top.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tAn experience beyond just content\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Product content has many purposes within a digital marketplace, from SEO to product description or branding as a whole, all of which make up the brand experience. Not only does this introduce a brand and its products to shoppers, but also ensures that they are able to find exactly what they are searching for.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Beyond content marketing, a brand experience entails understanding the target audience on a given digital marketplace, including what they are looking for, what they like, what they don\u2019t like and what they need to find out in order to make a purchase. <\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tOur approach\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Our team works across each of the sectors of digital marketplaces to build a holistic brand experience. Consistent marketplace management, combined with insights and strategy contribute towards data-driven content, while retail media integration assures the content is visible to the right audiences at the right time.<br><br>Brand experience serves as the main pillar of marketplace optimization (MPO), in which we build aesthetically-pleasing, search engine-optimized, well-researched and creative content to boost the online relevance and prominence of various brands.\u00a0<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<button\tclass=\"cta-bar block-panel-with-rich-text__cta-bar js-cta-bar\"\n\tid=\"block-panel-with-rich-text-d4031481d66cba74c53d7940b1a40b63\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button><\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-d4031481d66cba74c53d7940b1a40b63\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/3qpardot.deptagency.com\/l\/577981\/2023-03-21\/lrlrgj\"\n\t\tclass=\"pardot-forms__embed block-panel-with-rich-text__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4268386,"parent":4268524,"menu_order":0,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"categories":[],"person":[],"class_list":["post-4268426","service","type-service","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":true,"featured_case_study_1":"","featured_case_study_2":"","listing_theme":"light"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand experience - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Effective brand experiences not only attract new customers, but also build and maintain loyal customer relationships\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/service\/growth\/marketplaces\/brand-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand experience - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Effective brand experiences not only attract new customers, but also build and maintain loyal customer relationships\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/service\/growth\/marketplaces\/brand-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/brand-experience-marketplace-growth-service-page.png\" \/>\n\t<meta property=\"og:image:width\" content=\"380\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/marketplaces\\\/brand-experience\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/marketplaces\\\/brand-experience\\\/\",\"name\":\"Brand experience - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/marketplaces\\\/brand-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/marketplaces\\\/brand-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/brand-experience-marketplace-growth-service-page.png\",\"datePublished\":\"2023-04-03T21:48:46+00:00\",\"description\":\"Effective brand experiences not only attract new customers, but also build and maintain loyal customer relationships\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/marketplaces\\\/brand-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/marketplaces\\\/brand-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/marketplaces\\\/brand-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/brand-experience-marketplace-growth-service-page.png\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/brand-experience-marketplace-growth-service-page.png\",\"width\":380,\"height\":380},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/marketplaces\\\/brand-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/en-au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Growth Marketing\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketplaces\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/marketplaces\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Brand experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand experience - DEPT\u00ae","description":"Effective brand experiences not only attract new customers, but also build and maintain loyal customer relationships","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/service\/growth\/marketplaces\/brand-experience\/","og_locale":"en_US","og_type":"article","og_title":"Brand experience - DEPT\u00ae","og_description":"Effective brand experiences not only attract new customers, but also build and maintain loyal customer relationships","og_url":"https:\/\/www.deptagency.com\/service\/growth\/marketplaces\/brand-experience\/","og_site_name":"DEPT\u00ae","og_image":[{"width":380,"height":380,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/brand-experience-marketplace-growth-service-page.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/service\/growth\/marketplaces\/brand-experience\/","url":"https:\/\/www.deptagency.com\/service\/growth\/marketplaces\/brand-experience\/","name":"Brand experience - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/service\/growth\/marketplaces\/brand-experience\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/service\/growth\/marketplaces\/brand-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/brand-experience-marketplace-growth-service-page.png","datePublished":"2023-04-03T21:48:46+00:00","description":"Effective brand experiences not only attract new customers, but also build and maintain loyal customer relationships","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/service\/growth\/marketplaces\/brand-experience\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/service\/growth\/marketplaces\/brand-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.deptagency.com\/service\/growth\/marketplaces\/brand-experience\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/brand-experience-marketplace-growth-service-page.png","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/brand-experience-marketplace-growth-service-page.png","width":380,"height":380},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/service\/growth\/marketplaces\/brand-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-au\/"},{"@type":"ListItem","position":2,"name":"Growth Marketing","item":"https:\/\/www.deptagency.com\/service\/growth\/"},{"@type":"ListItem","position":3,"name":"Marketplaces","item":"https:\/\/www.deptagency.com\/service\/growth\/marketplaces\/"},{"@type":"ListItem","position":4,"name":"Brand experience"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/service\/4268426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/types\/service"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/service\/4268426\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/service\/4268524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/media\/4268386"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/media?parent=4268426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/categories?post=4268426"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/person?post=4268426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}