{"id":4330378,"date":"2025-10-23T13:12:16","date_gmt":"2025-10-23T11:12:16","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/studio-dumbar-dept-refreshes-transavias-identity-for-a-new-era-of-travel\/"},"modified":"2025-12-08T12:31:25","modified_gmt":"2025-12-08T10:31:25","slug":"studio-dumbar-dept-refreshes-transavias-identity-for-a-new-era-of-travel","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/studio-dumbar-dept-refreshes-transavias-identity-for-a-new-era-of-travel\/","title":{"rendered":"Studio Dumbar\/DEPT\u00ae refreshes Transavia\u2019s identity for a new era of travel"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/mask><\/g><\/svg>\t\t\t\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\tStudio Dumbar\/DEPT\u00ae refreshes Transavia\u2019s identity for a new era of travel<\/h1>
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\n\t\tIn\u00eas Saraiva\t\t
\n\t\tGlobal Communications & PR Director\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tOctober 23, 2025\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n\n\tTransavia refreshed its positioning and visual identity. <\/p>\n\tThe project signals its evolution as one of Europe\u2019s leading value-cost airlines, smart, and digital.<\/p><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n\n\tAppealing to leisure and business travellers<\/p>\n\tThe refresh is a follow-up to the big strategic rebrand in 2015, also in partnership with Studio Dumbar\/DEPT\u00ae<\/a>, which helped Transavia grow into one of Europe\u2019s most recognisable airline brands. The brand consistently scores high in brand perception surveys.

Building on this strong foundation and its growing network, the airline sought to refine its positioning to appeal not only to leisure travellers but also to the increasing number of business passengers choosing Transavia for its reliability, service, and affordability.

The result is a sharper, more contemporary expression of Transavia\u2019s personality. The updated logo keeps the iconic circular \u201ct\u201d symbol and green heritage while simplifying its form for greater impact and clarity. Its right-angled arrow, representing a smart choice, and its \u2018smiling\u2019 curved line, symbolising an enjoyable journey, have been carefully redrawn, creating a design language that feels confident, fresh, and unmistakably Transavia.<\/p><\/div>\n\t\n\t<\/div>\n\n
\n\t\u201c<\/span>\n\tThis evolution is about amplifying what\u2019s already strong, we wanted to bring more clarity and dynamics to the brand, while keeping its warmth and optimism. The new design is bold, human, and built to move – just like the airline itself.<\/p>\t
\n\t\u201d<\/span>\n\n\tTom Dorresetijn, Strategy Director at Studio Dumbar\/DEPT\u00ae<\/p><\/blockquote>\n\n\n\tSmart choice, enjoyable journey<\/p>\n\tThe refreshed identity reflects Transavia\u2019s updated brand positioning: a smart choice and an enjoyable journey. The line captures the airline\u2019s dual promise: combining affordability with a pleasant experience. It\u2019s a design direction that translates across every touchpoint, from digital channels and inflight materials to airport environments and new aircraft liveries.

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\n\t\u201c<\/span>\n\tOur branding is a decade old and the market moves fast. With digital communication booming and our sixtieth anniversary, now is the perfect time for a refresh. The new look captures what we’re all about: optimistic, energetic, and customer-focused.<\/p>\t
\n\t\u201d<\/span>\n\n\tNatascha van Roode, Lead Brand at Transavia<\/p><\/blockquote>\n\n\n\tDesigned for long-term evolution<\/p>\n\tThe refreshed identity will be rolled out gradually, starting with digital platforms and then extending to the airline\u2019s growing Airbus fleet.

For Studio Dumbar\/DEPT\u00ae<\/a>, this marks a second milestone in a long-standing partnership that began in 2015 with Transavia\u2019s repositioning and rebrand. The updated identity reaffirms Transavia\u2019s position as one of Europe\u2019s most distinctive, design-driven airline brands.<\/p><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n\n\tA system built to move<\/h2>\n\tMotion plays a central role in the refreshed identity. The logo, a recurring element across the brand, takes on new life as a cursor and directional guide. Together with other motion assets, it reinforces Transavia\u2019s modern, dynamic character.

Across digital and social channels, it moves, highlights, and interacts, bringing energy and playfulness to the brand experience. Supporting elements such as iconography, typography, and layout grids have been completely redrawn.

A new extended colour palette retains the recognisable green while adding flexibility for themed campaigns and accessibility compliance under the European Accessibility Act.

Photography has also been refreshed, capturing real, candid moments that distinguish between leisure and business audiences while maintaining a consistent feel-good tone.<\/p><\/div>\n\t\n\t<\/div>\n\n
\n\tON OUR Mind<\/span><\/h2>\n\tVIEW ALL INSIGHTS<\/a>\n\t\n\t\t\n\t\t\t
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