{"id":4282216,"date":"2025-01-07T09:52:00","date_gmt":"2025-01-07T07:52:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/5-ai-predictions-for-2025\/"},"modified":"2025-12-04T17:49:26","modified_gmt":"2025-12-04T15:49:26","slug":"5-ai-predictions-for-2025","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/5-ai-predictions-for-2025\/","title":{"rendered":"5 AI predictions for 2025\u00a0"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\t5 AI predictions for 2025\u00a0\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/AI-predictions-2025.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/Bridget-Fahrland-150x150.jpg\"\n\t\t\talt=\"Bridget Fahrland\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tBridget Fahrland\t\t<br \/>\n\t\tVP of Applied AI\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t7 January 2025\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >AI is reshaping everything\u2014from how brands market products to how organisations hire talent. <\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>For executives, it\u2019s tempting to see AI as a magic wand for quick wins or a surefire competitive edge.\u00a0<br><br><strong>But here\u2019s the truth<\/strong>: Successful AI initiatives aren\u2019t built on hype. They depend on hard realities\u2014like the strength of your data, the agility of your strategy, and how well you empower your people to work alongside it.<br><br>During the 2025 DEPT\u00ae Trends event, our team discussed how AI will transform businesses in the next year. But these transformations won\u2019t just happen on their own. They begin by understanding how to make it work for your business in a meaningful, long-term way. So, let\u2019s cut through the noise with five AI predictions for 2025.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"mobile-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1044453104\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"f25ba8cf\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"f25ba8cf\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">Know that data is often described as boring. I&#8217;ve been doing it for a long time. I&#8217;m used to it. I think the one really nice thing that the 60% of the people are getting right, is people are finally starting to concentrate on it. &#8217;cause everyone&#8217;s deciding or seeing that data is really gonna be the differentiator, um, when using AI to drive value for your business. And so, I know we&#8217;re supposed to be hyping AI today, but if I had only one project to do this year, um, it would be to modernize data infrastructure, get all that data in one place, get it ready, um, for AI because it&#8217;s gonna be the thing that, that differentiates companies that are doing proofs of concept from those that are, that are actually delivering real results with with this new technology.\n\n<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Data is the unsexy truth about AI<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>AI is only as good as the data it runs on, and\u2014spoiler alert\u2014that data is not always glamorous. Building a rock-solid data foundation is the unsexy but essential step for any AI initiative.\u00a0<br><br><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-05-02-gartner-predicts-75-percent-of-organizations-will-have-implemented-a-data-center-infrastructure-sustainability-program-by-2027\">Thanks to generative AI<\/a>, 75% of organisations have increased investments in data management. Yet only 41% feel ready to scale their efforts. Why the gap? Issues like data privacy, security, and compliance are holding them back.<br><br>Here\u2019s the thing: Every successful AI project starts as a data project. It\u2019s the sourdough starter of your AI strategy. Get this right, and you\u2019ll move from AI proofs of concept to real, scalable results.<br><br>If you\u2019re only making one big move this year, make it modernising your data infrastructure. Consolidate your data, ensure it\u2019s clean and compliant, and get it AI-ready. If you do this, your brand will be able to differentiate itself\u2014not just by using AI, but by using it in ways that have an impact.<\/p><\/div><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Search will never be the same<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>The search landscape dramatically transformed in 2024. Zero-click AI summaries are more prevalent, challenging traditional SEO approaches.<br><br>Google\u2019s Gemini highlights how search engines are evolving to integrate AI-driven insights. These developments require you to rethink your search strategies, focusing on optimising content for relevance and visibility in an AI-dominated environment.<br><br>Staying ahead means understanding how search engines prioritise content and anticipating future shifts. Proactive strategies that leverage AI to analyse trends and <a href=\"https:\/\/www.deptagency.com\/insight\/step-aside-seo-how-geo-is-optimizing-content-for-genai-driven-search\/\">refine search tactics<\/a> will be essential for maintaining digital prominence in this evolving landscape.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1031296769\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"mobile-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1044451709\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"99c39b98\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"99c39b98\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">I do not mean to rub this in and quote Taylor Swift, but we&#8217;ve seen this movie before. I think I&#8217;ve seen this movie before three times in the past two decades, where when a new technology comes along, brands think this is it. We&#8217;re gonna hold onto this. This is gonna raise us above all competitors. This is gonna differentiate us. Spoiler alert. What we are seeing is with the adoption of AI, all brands are gonna have efficiency of scale. All brands are gonna have deeper insights. So then what do you do? You still have to differentiate with the basics. Know your brand purpose, know your customer. And that&#8217;s why I think we see Starbucks struggling right now. They have huge AI adoption. What they&#8217;ve lost is a sense of who they are and who their customer is.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >In 2025, efficiency is table stakes<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>For years, brands have treated new technology like a secret weapon. &#8220;This is it. This is what will make us untouchable.&#8221; But AI doesn\u2019t play by those rules. In fact, it\u2019s not a differentiator\u2014it\u2019s a democratiser.<br><br>As AI adoption accelerates, efficiency and insights are now table stakes. Increased accessibility to advanced tools means competitive advantages won\u2019t come from the AI tools you\u2019re using. The real differentiators will still be the basics: understanding your brand purpose, knowing your customers inside and out, and finding creative ways to stand out.<br><br>AI is also breaking down the walls we\u2019ve built around competition. Consider <a href=\"https:\/\/www.perplexity.ai\/\">Perplexity<\/a>, a small player disrupting search with a differentiated product in a Google-dominated market. Their secret? Internal focus, great ideas, and a tight team.<br><br>For the C-suite, the takeaway is clear: Don\u2019t get lost in the AI arms race. Double down on what makes your brand unique. AI might level the playing field, but the game is still yours to win.<\/p><\/div><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"start\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Personalisation at scale\u00a0gets closer<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Hyper-personalisation has long been heralded as the future of marketing, and recent advances in AI are finally making it achievable. The ability to deliver targeted, individualised content at scale is no longer theoretical\u2014it\u2019s within reach if you\u2019re equipped with the right technology.<br><br>The challenge lies in infrastructure. Accelerated computing capabilities are essential for processing data quickly enough to generate real-time, hyper-personalised content. Additionally, your data must be clean, structured, and compliant to maximise AI\u2019s potential.<br><br>Dynamic content optimisation and real-time targeting are poised to revolutionise marketing, minimising irrelevant messaging and improving customer experiences. Investment in GPU-accelerated platforms and data infrastructure is critical to unlocking these opportunities, ensuring your systems are ready for the next wave of AI-driven innovation.<br><\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"mobile-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media has-inverted-controls\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1044456034\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"a6aa1fb1\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"a6aa1fb1\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">So when we talk about AI in the workplace, it&#8217;s already here. Folks are already using AI for their jobs, whether their employers like it or not, and whether their employers know it at all or not. And so now we have to move from these discreet use cases of folks using AI to do their job better, to actually integrating it throughout the organization, to create a culture of collaboration, to create a culture of togetherness and connection again. And, what do you think about that, Bob? Yeah, yeah. No, I agree. I&#8217;m really optimistic about this. I think there was a ton of doom and gloom at the beginning, when AI first came out about maybe jobs disappearing. And I&#8217;m just not seeing that at all with our colleagues at depth, really finding new tools and methods every day using generative AI, and there&#8217;s a real enthusiasm kind of driving that instinct to find new things and do really interesting things with this new technology.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >AI as a collaborative work partner\u00a0<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Previous AI predictions were full of doom and gloom, but 1-1 replacement continues to be disproven. Instead, teams are finding new tools and methods to get work done. <a href=\"https:\/\/www.cfo.com\/news\/artificial-intelligence-work-linkedin-microsoft-sap\/716095\/\">75% of employees<\/a> are using AI in their jobs, whether employers like it or not (and whether their employers know it or not). The problem with this is that it&#8217;s typically not deliberate or collaborative.\u00a0<br><br>In 2025, you need teams to move from discrete use cases of AI to purposeful integration. Put an AI tool review process in place. Create official rules and conditions around employee use. Publish approved and prohibited AI tools in an easy-to-locate dashboard.\u00a0<br><br>By embracing AI as a collaborative work partner and involving all teams, AI adoption will become faster and easier across your organisation.\u00a0<\/p><\/div><\/div>\n\n<div class=\"block-custom-listing has-top-border\">\n\t<h2\tclass=\"text text-sans-48 block-custom-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" ><strong>ON OUR<\/strong> <span class=\"is-fancy-serif\">Mind<\/span><\/h2><a\tclass=\"button-v2 text-sans-16 is-outline block-custom-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/en-au\/insights\/\" >\n\tAll insights<\/a>\n\t<div\n\t\tclass=\"block-custom-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card-v2 is-sixteen-nine\" href=\"https:\/\/www.deptagency.com\/insight\/the-cringe-cycle-of-virality-and-how-to-avoid-it\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/Social-media-trends-and-culture-Web-16_9.jpg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; 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Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Step aside SEO. How GEO is optimizing content for GenAI-driven search<\/p>\t<\/div>\n\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":4277142,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"member_job_title":"","member_linkedin_url":"","footnotes":""},"person":[42758],"insight-topics":[42717],"class_list":["post-4282216","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI predictions 2025 - The future of AI - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Get a head start on 2025 with our AI predictions for 2025, including trends around search, data, and AI in the workforce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-au\/insight\/5-ai-predictions-for-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI predictions 2025 - 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