{"id":4280703,"date":"2025-02-12T10:04:55","date_gmt":"2025-02-12T08:04:55","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=4280703"},"modified":"2025-12-04T17:48:22","modified_gmt":"2025-12-04T15:48:22","slug":"dept-first-global-agency-to-recertify-as-b-corp","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/dept-first-global-agency-to-recertify-as-b-corp\/","title":{"rendered":"Growing with purpose – DEPT\u00ae recertifies as a B Corp"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/mask><\/g><\/svg>\t\t\t\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\tGrowing with purpose – DEPT\u00ae recertifies as a B Corp<\/h1>
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\n\t\tPooja Dindigal\t\t
\n\t\tGlobal Head of Impact\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tFebruary 12, 2025\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n\n\tAt a time when organizations are scaling back on sustainability and DEI, DEPT\u00ae is staying the course. The marketing and tech services company has officially recertified as a B Corp, becoming the first global agency to achieve this milestone. Proving that rapid growth and responsible business can go hand in hand.<\/p>\n\tSince earning its first B Corp certification in 2021, DEPT\u00ae has grown from 1,200 people in Europe to over 4,000 across five continents. But while the company has expanded its reach (and its recertification includes each DEPT\u00ae location), it has also deepened its commitment to balancing profit with purpose. In 2024 more than 10% of its profit came from impact projects like Undo the Firewall and Easy Genomics, and work for clients such as Daniel\u2019s Music Foundation, ReflexAI, Ocean Spray, Ocean Spray, United States Olympic & Paralympic Committee, and eBay\u2014proving that business success and doing good don\u2019t have to be at odds.<\/p><\/div>\n\t\n\t<\/div>\n\n
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\n\t\u201c<\/span>\n\tB Corp is more than just a badge of honor. At a time when companies and governments are backing away from ESG commitments, staying B Corp certified helps us remain accountable and transparent in our operations and stay true to our values. It proves that we\u2019re not just talking about sustainability and impact. We\u2019re galvanizing it into the DNA of how we operate, who we hire, and the work we deliver for our clients<\/p>\t
\n\t\u201d<\/span>\n\n\tDimi Albers, Global CEO, DEPT\u00ae<\/p><\/blockquote>\n\n
\n\t<\/div>\n\n\n\tProving that growth and impact can coexist<\/h2>\n\tIn the last three years, DEPT\u00ae has expanded into the Americas and APAC acquired more than 10 companies, and launched some of the most pioneering work in digital. But it has also ensured that every move aligns with its B Corp certification.\u00a0

From reducing its carbon footprint to embedding DEI at every level of the business, DEPT\u00ae has focused on making impact scalable. The company has rolled out initiatives like living wage policies, sustainable procurement standards, and employee assistance programs across all of its offices.\u00a0<\/p><\/div>\n\t\n\t<\/div>\n\n\n\tThe stakes are higher than ever \u2013 there is no option B<\/h2>\n\tAs corporate ESG commitments face increasing scrutiny, agencies face more activist activity, and regulations like the EU Corporate Sustainability Reporting Directive (CSRD) raise the bar for accountability, DEPT\u00ae\u2019s B Corp recertification ensures it is well-prepared to meet new requirements and continue leading by example.\u00a0
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\n\t\u201c<\/span>\n\tThe B Corp framework challenges us to keep pushing forward\u2014to be better, more transparent, and more impactful. It\u2019s both a north star and a catalyst for change, helping us navigate the complexities of growth while creating a more sustainable and equitable world. We are committed to this never-ending journey and excited about the positive impact we can achieve together and with our clients.<\/p>\t
\n\t\u201d<\/span>\n\n\tPooja Dindigal, Global Head of Impact, DEPT\u00ae<\/p><\/blockquote>\n\n
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