{"id":4275786,"date":"2024-09-18T10:42:53","date_gmt":"2024-09-18T08:42:53","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/jagermeister-relaunches-global-brand-websites\/"},"modified":"2025-11-26T16:41:13","modified_gmt":"2025-11-26T14:41:13","slug":"jagermeister-relaunches-global-brand-websites","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/jagermeister-relaunches-global-brand-websites\/","title":{"rendered":"J\u00e4germeister relaunches global brand websites"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tJ\u00e4germeister relaunches global brand websites\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tIn\u00eas Saraiva\t\t
\n\t\tGlobal Communications & PR Director\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t18 September 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tJ\u00e4germeister is relaunching its global brand website www.jagermeister.com<\/a>, with a new technology and visual look. The project was developed with DEPT\u00ae, the global tech lead agency of J\u00e4germeister. Other local J\u00e4germeister sites will follow in the coming weeks, including the UK, USA, Germany, and Austria.
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\n\t\tBy the end of 2025, more than 18 country websites will be migrated to the brand\u2019s so-called \u2018New Digital Home\u2019, a website that combines brand content, e-shop, and loyalty elements. The herbal liqueur\u2019s ‘New Digital Home’ was launched in 2023. It is already in use in Germany and the Czech Republic, allowing users to interact with it in an integrated way without any technical leaps.

J\u00e4germeister partnered with the global digital agency DEPT\u00ae to preserve the brand’s strong identity while enhancing the user\u2019s experience. At the same time, the look and feel will be adapted to J\u00e4germeister\u2019s recently revised Brand Visual Identity (BVI). It will be implemented to meet the expectations of a younger audience.

\u201cWe want to provide the best user experience for J\u00e4germeister audiences. Our new BVI can now be easily rolled out to each country’s website and we can ensure a consistent digital brand identity worldwide and create a new digital home for our best nights brand\u201d, Susanne Wehr, Global Teamlead Website & eCommerce at Mast-J\u00e4germeister SE.<\/strong>

The aim is to increase brand awareness and redefine J\u00e4germeister as a lifestyle brand. This required developing a website that offers an intuitive and engaging user experience, ultimately fostering visitor loyalty and boosting conversion rates to drive sales.

DEPT\u00ae developed a tailored design system that created a flexible, consistent framework for the website. Guided by four principles\u2014lively, unapologetic, sociable, and bold\u2014the site showcases a distinctive brand identity while ensuring smooth navigation and modern functionality.

As the global lead tech agency, DEPT\u00ae has been collaborating with J\u00e4germeister for the last few months to integrate local sites into the centralized New Digital Home. All of the brand\u2019s national websites are to be converted to the new setup by the end of 2025.
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