{"id":4275783,"date":"2024-08-21T17:18:34","date_gmt":"2024-08-21T15:18:34","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/dept-and-bol-create-back-to-school-campaign-to-help-students-scholars-and-parents-get-off-to-a-smooth-start\/"},"modified":"2025-11-26T16:38:48","modified_gmt":"2025-11-26T14:38:48","slug":"dept-and-bol-create-back-to-school-campaign-to-help-students-scholars-and-parents-get-off-to-a-smooth-start","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/dept-and-bol-create-back-to-school-campaign-to-help-students-scholars-and-parents-get-off-to-a-smooth-start\/","title":{"rendered":"DEPT\u00ae and bol create back-to-school campaign to help students, scholars and parents"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tDEPT\u00ae and bol create back-to-school campaign to help students, scholars and parents\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tIn\u00eas Saraiva\t\t
\n\t\tGlobal Communications & PR Director\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t21 August 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tWhat time does class start again? What classroom do you need to be in? Do you have all your school supplies with you? After summer vacation, it’s always a struggle to get back into the rhythm of the school year, especially if you just finished a vacation.\u00a0

As the school and study year is about to start again, bol, in collaboration with DEPT\u00ae, is launching a new back-to-school campaign to help the Netherlands and Flanders get off to a smooth start.\t<\/p><\/div>\n\n
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Campaign film\u00a0\t<\/h2>\n\t\t\t\t\t
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\n\t\tWhat time is school pick up? In the campaign film, we see a father who, on the first school day of the year, is not quite getting into the rhythm himself. He thinks he’s going to be late to pick up his infant son and imagines the worst-case scenario as a concerned parent.\u00a0

Well-known teacher<\/strong>
Playing a supporting role in the video is Teacher Sanne, who has a large social following and is known for her funny content on TikTok and Instagram. She has also developed her own content for the campaign.

Refresher course video series not to forget anything<\/strong>
A refresher course video series was developed for students. This one hooks into the feeling of forgetting how the simplest things work – like opening a laptop, using your calendar or packing a school bag – with a big wink. In three simple steps, the viewer is always helped with an extremely simple task.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t