{"id":4275501,"date":"2024-11-19T16:39:29","date_gmt":"2024-11-19T14:39:29","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/unlocking-tomorrows-possibilities-dept-is-named-aoty-at-the-anthem-awards\/"},"modified":"2025-02-05T18:14:50","modified_gmt":"2025-02-05T16:14:50","slug":"unlocking-tomorrows-possibilities-dept-is-named-aoty-at-the-anthem-awards","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/unlocking-tomorrows-possibilities-dept-is-named-aoty-at-the-anthem-awards\/","title":{"rendered":"Unlocking tomorrow’s possibilities: DEPT\u00ae is named AOTY at the Anthem Awards"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/mask><\/g><\/svg>\t\t\t\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\tUnlocking tomorrow’s possibilities: DEPT\u00ae is named AOTY at the Anthem Awards<\/h1>
\n\t\t\t\n\t\n\t
\n\t\tMarjan Straathof\t\t
\n\t\tGlobal SVP of Marketing\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tNovember 19, 2024\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n
\n\t\n\tDEPT\u00ae is proud to celebrate winning 20 awards and being named Agency of the Year at the 2024 Anthem Awards, the global awards show recognizing purpose- and mission-driven work. With more than<\/a> 2,300 entries submitted from 34 countries worldwide, this year marked the Anthem Awards\u2019 most competitive season yet\u2014making this recognition even more meaningful.<\/p>Presented by The Webby Awards, the Anthem Awards strive to amplify the voices that spark global change and define a new benchmark for impactful work that inspires others to take action within their own communities.

\u201cAt this moment, there is a lot of uncertainty in our world,\u201d said Anthem Awards General Manager, Patricia McLoughlin. \u201cBut the tireless and extraordinary efforts of the Anthem Awards community provide hope that a better tomorrow is possible.\u201d

As both a Certified B Corp and a pioneer within the digital community, recognition on this level affirms DEPT\u00ae\u2019s mission to harness the latest advancements in technology, marketing, and AI to help solve for some of the biggest challenges of our times.<\/p><\/div>\n\n
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\n\t\u201c<\/span>\n\t“The accomplishments of our award-winning projects were already something to be incredibly proud of.

Agency of the Year is the cherry on top, and we\u2019re equal parts humbled and thrilled to be among the forefront of the rapidly growing community cultivated by the Anthem Awards.”<\/p>\t
\n\t\u201d<\/span>\n\n\tPooja Dingidal, Global Head of Impact at DEPT\u00ae,<\/p><\/blockquote>\n\n
\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n\n\tOur winning work<\/h2>\n\tHometeam by ReflexAI
Hello Monday\/DEPT\u00ae<\/strong>
Special Projects: Health
Community Outreach: Health
Best Use of AI: Health
Public Service: Health<\/em>

While 92% of veterans are open to supporting or being supported by another veteran when they\u2019re in crisis, only 25% are prepared to do so. By blending human storytelling with ethically applied AI, we were proud to partner with the Google.org Fellowship & Reflex AI\u2019s HomeTeam to raise awareness and educate veterans on life-saving techniques for mental health crises.\u00a0

Sumthing: Building the platform for nature\u2019s comeback story<\/a><\/strong>
Special Projects: Sustainability, Environment & Climate
Partnership or Collaboration: Sustainability, Environment & Climate<\/em>

Recognizing the importance of restoration, both as a Certified B Corp and in light of recent sustainability regulations, we joined forces with Sumthing to elevate their digital presence and to build a new and future-proof donor platform where donors can track the progress and impact of their contribution in real-time.

<\/p><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n\n\t\n\tJigsaw: Info Interventions
Hello Monday\/DEPT\u00ae<\/strong>
Global Awareness Campaign: Responsible Technology
Innovation: Responsible Technology
Best Use of Technology: Responsible<\/em>

Jigsaw is a unit within Google that researches threats to open societies and builds technology, products, and tangible methods that inspire scalable solutions. Info Interventions is a collection of four experiments specifically created to help people build information resilience at critical moments in their online journey.Together, our campaign reached 3.5M users of our target audience while helping to drive efficient awareness and traffic to this important initiative.

Kali Healthcare: Revolutionizing pregnancy monitoring<\/a><\/strong>
Best Use of Technology: Health
Anthem Community Voice Winner<\/em>

UNICEF estimates that about two million babies are stillborn every year: A high number that could be prevented with better monitoring and access to obstetric care.
To create a more accessible, convenient, and reliable pregnancy monitoring solution, Australian start-up Kali Healthcare approached DEPT\u00ae to help develop a groundbreaking wearable AI-powered platform for safe and accurate pregnancy monitoring.<\/p><\/div>\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n\n\t\n\tBol: The Store of Christmas makers<\/strong>
Film, Video, Television or Show: Diversity, Equity & Inclusion<\/em>

We helped Dutch online store Bol represent those who experience and celebrate the holidays differently with a campaign that created a nation wide conversation with its message: Make Christmas what you want it to be.

Johnnie Walker: <\/strong>Footsteps of Progress<\/strong><\/a>\u00a0<\/strong>
Branded Content or Collaboration: Diversity, Equity & Inclusion<\/em>
National Awareness Campaign: Diversity, Equity & Inclusion<\/em>
Campaign – Brand: Diversity, Equity & Inclusion<\/em>

We brought unseen stories to light on and offline, with footsteps leading to an AR experience that became a force for female empowerment in Eastern Europe. As a brand that\u2019s all about progress, we worked with Johnnie Walker to kickstart a much-needed conversation through influencers and in the media. And then we went one step ahead: creating a shoe as a symbol of collective progress, inspiring women to proudly step up for change, tear up limitations and change the narrative on equality.<\/p><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n\n\t\n\t
Sesame Workshop<\/strong><\/a>: Growing as We Grieve<\/strong>
Hello Monday\/DEPT\u00ae<\/strong>\u00a0
Education or Literacy Program or Platform: Health<\/em>
Special Projects: Health<\/em>
Community Outreach: Health<\/em>

Grieving is hard for everyone. We helped Sesame Workshop create an experience that helps parents and caregivers process and talk about grief and death with young children openly, honestly, and age-appropriately.

Undo the Firewall<\/strong><\/a>: Bring Independent News to Russians in News & Journalism<\/strong>
News & Journalism: Responsible Technology<\/em>
Special Projects: Responsible Technology<\/em>

With the World Economic Forum declaring \u201cMisinformation\u201d as the #1 global threat for 2024, we worked with The True Story to launch Undo the Firewall. Undo the Firewall provides a simple yet powerful tool for websites worldwide to host uncensored news stories about Russia. The initiative seeks to break through digital barriers and ensure access to unfiltered information for Russian citizens.<\/p><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n\n\tMassive thanks to everyone who voted for us, and congratulations to our amazing clients and teams dedicated to making a positive impact in the world.<\/p>\n\t\n\t<\/div>\n\n
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<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tCOMMERCE \u2022 Carryn Quibell\t<\/p>\n\t\tDEPT\u00ae named a Strong Performer in The Forrester Wave\u2122: Commerce Services, Q1 2026<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tNEWS \u2022 Marjan Straathof\t<\/p>\n\t\tDEPT\u00ae brings its Cannes-Style moments year-round with Future Club<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tAI TRANSFORMATION \u2022 Jenna Gardner\t<\/p>\n\t\tChatGPT ads & the next phase of AI-driven discovery<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":50,"featured_media":4273308,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","dept_alt_featured_image":{"id":4265193,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/Anthem-Awards-2024.jpg"},"dept_algolia_noindex":false,"dept_algolia_featured":false,"member_job_title":"","member_linkedin_url":"","footnotes":""},"person":[619],"insight-topics":[42715],"class_list":["post-4275501","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"\nUnlocking tomorrow's possibilities: DEPT\u00ae is named AOTY at the Anthem Awards - 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